Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

Today we are going to share all week Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer course launched by Coursera for totally free of cost. This is a certification course for every interested student.

Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer

About this Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organization. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

The aim of the course is to change the conception of brands as being an organization’s visual identity (e.g., logo) and image (customers’ brand associations) to an experience along “moments-that-matter” along the customer journey and, therefore, delivered by people across the entire organization. Brands are thus not only an external promise to customers but a means of executing business strategy via internal brand-led behavior and culture change. You will learn and practice the following skills:

1. How to build brands from a broad organizational perspective

2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome)

3. How to build brands in multi-brand companies, across cultures and geographies

4. How to measure brand health in new ways, that is, internally in addition to externally

5. How to value and capture returns to brands across the organization – introducing the new concept of employee-based brand equity – and how this is different from the valuation of brands as intangible assets.

This course allows you to develop the following aspects of yourself:

1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organizations today

2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organization – thereby creating superior value for customers and for your organization

3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”

These answers are updated recently and are 100% correct answers of all week, assessment, and final exam answers of Brand Management Aligning Business Brand and Behavior from Coursera Free Certification Course.

Use “Ctrl+F” To Find Any Questions Answer. & For Mobile User, You Just Need To Click On Three dots In Your Browser & You Will Get A “Find” Option There. Use These Option to Get Any Random Questions Answer.

Apply Link – Brand Management Aligning Business Brand and Behaviour

Brand Management Aligning Business Brand and Behaviour Quiz Answer

Week- 1

Module 1 Quiz


Question 1:

Which of these best describes the “brand image”? (select only one)

1 point

  • What people think and feel with respect to a brand
  • The name, logo, and other visual or non-visual aspects associated with a particular brand
  • Those valued associations that are unique to a brand and set it apart from the competition
  • The strategic design of a differentiated customer value proposition

Question 2

Which of these factors foster a perfectly competitive market? (select all that apply)

1 point

  • Customers pretty much know everything
  • Low-cost competitors erode profits for others
  • Competitors offer products that are basically the same
  • Competitors collude to set prices


Question 3
What are some of the potential benefits of having a strong brand purpose? (select all that apply)

1 point

  • It maximises shareholder value
  • It attracts and motivates talent
  • It differentiates the brand from competitors
  • It provides customer relevance


Question 4
Which of these were mentioned as being drivers of value creation? (select all that apply)

1 point

  • Efficiency
  • Extendability
  • Endogeneity
  • Experience
  • Expectation
  • Effectiveness


Question 5
The complementary approach discussed in this MOOC urges brands to focus more on which of the following? (select all that apply)

1 point

  • Experiences
  • Social media
  • Employees
  • Consumers
  • Competitors
  • Customers

6.
Question 6
Why does the complementary approach discussed in this MOOC extend beyond marketing and into functional areas such as human resources, operations, and finance? (select all that apply)

1 point

  • These functional areas are internal customers who also experience the brand
  • Brand investments come at the expense of investments in other functional areas
  • People across the organisation need to deliver on the brand promise
  • The customer journey cuts across business processes


Question 7
Which one of these concepts most closely corresponds to ‘brand differentiation’ (select only one)

1 point

  • Customer value proposition
  • Brand purpose
  • Brand image
  • Competitive advantage
Peer-graded Assignment: Module One: To Do

Download

Week- 2

Module 2 Quiz


Question 1
What best predicts customer satisfaction, say with a shopping trip or an airline journey? (select only one)

1 point

  • The weighted average (by touchpoint importance) of the experience at each touchpoint
  • The overall evaluation across all touchpoints (i.e., holistic assessment)
  • The average evaluation of the experience at each touchpoint
  • The evaluation of the most positive experience (i.e., the peak)


Question 2
True or False? So-called big data from online shopping and store cards (e.g., Tesco Club Card) promotes an experience focus within organisations.

1 point

  • True
  • False


Question 3
True or False? The net value of perceived points-of-difference between two brands is a good representation of brand differentiation in the minds of customers.

1 point

  • False
  • True


Question 4
Which best describes the external focus of an organization with an experience offer? (select only one)

1 point

  • Public
  • Consumers
  • Customers
  • Markets


Question 5
Which were examples in the videos used where the pricing provided a brand signature? (select all that apply)

1 point

  • Samsung
  • Pret-a-Manger
  • Ironman
  • John Lewis
  • The London Olympics
  • Pampers


Question 6
Which best applies to the delivery of an experience offering? (select only one)

1 point

  • Produced
  • Orchestrated
  • Assembled
  • Serviced
  • Sourced
Peer-graded Assignment: Module Two: To Do

Download

Week- 3

Module 3 Quiz


Question 1
Which of these forces increase the need to align business, brand, and behavior? (select only one)

1 point

  • The customer-consumer journey is for a consumer product or service rather than a business-to-business one
  • The customer-consumer journey cuts across business silos
  • The customer-consumer journey involves several decision makers
  • The customer-consumer journey is for a high-involvement product or service e.g. like buying a car or taking out a mortgage


Question 2
Which of the following brands were used in the video as examples of strong alignment between business, brand and behaviour? (select all that apply)

1 point

  • Apple
  • Club MedUnilever
  • Goldman Sachs
  • Disney
  • Reckitt Benckiser
  • Nokia Siemens

1 point

  • Unilever
  • Reckitt Benckiser
  • Nokia Siemens
  • Starbucks
  • Club Med
  • Pampers
  • Goldman Sachs


Question 4
True or False? When two companies merge, their shared values provide the best basis for building a winning culture.

1 point

  • False
  • True


Question 5
True or False? The brand promise to customers has to be the same as that to the employees.

1 point

  • False
  • True


Question 6
Which of these factors is NOT a cause for brands to coordinate their strategy globally? (select only one)

1 point

  • The ‘not-invented-here’ syndrome
  • Economies of scale
  • Converging consumer needs
  • Hyper-connected customers


Question 7
True or False? Unilever found that a command and control structure helped execute a global strategy for the Dove brand.

1 point

  • False
  • True
Peer-graded Assignment: Module Three: To Do

Download

Week- 4

Module 4 Quiz


Question 1
Which of the following are true? (select all that are true)

1 point

  • The 6As process of internal brand engagement is more similar to the sales funnel than the customer-consumer journey
  • Employees who are brand antagonists tend to have high levels of organisational engagement
  • Companies who are leaders at organisational change set more concrete goals for behaviours than change laggards
  • Companies who are leaders at organisational change have more top-down managerial pressure than change laggards
  • Companies who are leaders at organisational change set more precise goals for results than change laggards
  • Companies who are leaders at organisational change have more defined roles and responsibilities than change laggards
  • Keystone habits are those that have the highest barriers to adoption


Question 2
Which concept refers to the alignment between brand and behaviour? (select only one)

1 point

  • Brand differentiation
  • Brand authenticity
  • Brand equity
  • Brand hypocrisy
  • Brand integrity


Question 3
Which concept refers to the alignment between business and brand? (select only one)

1 point

  • Brand hypocrisy
  • Brand authenticity
  • Brand equity
  • Brand integrity
  • Brand differentiation

4.
Question 4
Which famous economist wrote that experience provided no value? (select only one)

1 point

  • Karl Marx
  • Joseph Schumpeter
  • Adam Smith
  • Kenneth Arrow

5.
Question 5
The 6As process is best described by which concept? (select only one)

1 point

  • Employer branding
  • Brand loyalty
  • Employee branding
  • Employee engagement
Peer-graded Assignment: Module Four: To Do

Download

Week- 5

Module 5 Quiz


Question 1
Which of these dimensions are traditionally used to assess “brand health”? (select all that apply)

1 point

  • Brand loyalty levels
  • How employees feel about the brand
  • Brand advertising share of voice
  • The level of brand awareness
  • The perceived performance of the brand
  • Brand investment levels
  • Customer purchasing of the brand
  • The profitability of the brand

2.
Question 2
Which of these dimensions reflects “internal brand health”? (select all that apply)

1 point

  • Brand polarization
  • Brand advocacy
  • Brand architecture
  • Brand positioning
  • Brand acceptance
  • Brand understanding

1 point

Question 2

How do strong brands provide financial value to the firm? (select all that apply)

  • Lower pay
  • Higher sales volumes
  • Lower public relations costs
  • Price premiums
  • Lower administration costs


Question 4
Which type of employee tends to accept to work for lower pay at a strong brand? (select all that apply)

1 point

  • The CEO, as compared to other executives
  • Men, as compared to women
  • People with higher level of education, compared to those with a lower level
  • Younger employees, as compared to older employees


Question 5
True or false? Brand valuation of the trademark on the balance sheet is always lower than the valuation of the branded business as a whole.

1 point

  • True
  • False


Question 6
True or false? Brand valuation of the trademark on the balance sheet is always lower than the value the brand provides to the business.

1 point

  • True
  • False

The Data Scientists Toolbox Coursera Quiz Answer[Updated Answers] -2022

Similar Posts