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True or false? Brand valuation of the trademark on the balance sheet is always lower than the value the brand provides to the business.

True or false? Brand valuation of the trademark on the balance sheet is always lower than the value the brand provides to the business. True False Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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True or false? Brand valuation of the trademark on the balance sheet is always lower than the valuation of the branded business as a whole.

True or false? Brand valuation of the trademark on the balance sheet is always lower than the valuation of the branded business as a whole. True False Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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Which type of employee tends to accept to work for lower pay at a strong brand? (select all that apply)

Which type of employee tends to accept to work for lower pay at a strong brand? (select all that apply) The CEO, as compared to other executives Men, as compared to women People with higher level of education, compared to those with a lower level Younger employees, as compared to older employees Get All Week…

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How do strong brands provide financial value to the firm? (select all that apply)

How do strong brands provide financial value to the firm? (select all that apply) Lower pay Higher sales volumes Lower public relations costs Price premiums Lower administration costs Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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Which of these dimensions reflects “internal brand health”? (select all that apply)

Which of these dimensions reflects “internal brand health”? (select all that apply) Brand polarization Brand advocacy Brand architecture Brand positioning Brand acceptance Brand understanding Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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Which of these dimensions are traditionally used to assess “brand health”? (select all that apply)

Which of these dimensions are traditionally used to assess “brand health”? (select all that apply) Brand loyalty levels How employees feel about the brand Brand advertising share of voice The level of brand awareness The perceived performance of the brand Brand investment levels Customer purchasing of the brand The profitability of the brand Get All…

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The 6As process is best described by which concept? (select only one)

The 6As process is best described by which concept? (select only one) Employer branding Brand loyalty Employee branding Employee engagement Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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Which famous economist wrote that experience provided no value? (select only one)

Which famous economist wrote that experience provided no value? (select only one) Karl Marx Joseph Schumpeter Adam Smith Kenneth Arrow Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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Which concept refers to the alignment between business and brand? (select only one)

Which concept refers to the alignment between business and brand? (select only one) Brand hypocrisy Brand authenticity Brand equity Brand integrity Brand differentiation Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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Which concept refers to the alignment between brand and behaviour? (select only one)

Which concept refers to the alignment between brand and behaviour? (select only one) Brand differentiation Brand authenticity Brand equity Brand hypocrisy Brand integrity Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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Which of the following are true? (select all that are true)

Which of the following are true? (select all that are true) The 6As process of internal brand engagement is more similar to the sales funnel than the customer-consumer journey Employees who are brand antagonists tend to have high levels of organisational engagement Companies who are leaders at organisational change set more concrete goals for behaviours…

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True or False? Unilever found that a command and control structure helped execute a global strategy for the Dove brand.

True or False? Unilever found that a command and control structure helped execute a global strategy for the Dove brand. False True Get All Week Quiz Answer: Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021