Customer centricity requires zooming in on your important customers. As you do so, which of the following strategies do you want to focus on?

Customer centricity requires zooming in on your important customers. As you do so, which of the following strategies do you want to focus on?

  • Keep the less valuable customers because they provide stability and robustness to your customer mix
  • Try to treat all of your customers equally well
  • Try to turn all of the less valuable customers into highly valuable ones
  • Drop the least valuable customers, so you can focus your resources on your most valuable customers

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