Customer centricity requires zooming in on your important customers. As you do so, which of the following strategies do you want to focus on?

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Customer centricity requires zooming in on your important customers. As you do so, which of the following strategies do you want to focus on?

  • Keep the less valuable customers because they provide stability and robustness to your customer mix
  • Try to treat all of your customers equally well
  • Try to turn all of the less valuable customers into highly valuable ones
  • Drop the least valuable customers, so you can focus your resources on your most valuable customers

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Introduction to Marketing Coursera Quiz Answer

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Related posts:

  1.  In a buyer’s market, the buyer has the power and the market is ______-focused.
  2. What is the correct definition of customer centricity?
  3. Which of the following is NOT a true statement about the Key Principles of Media Planning?
  4. Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do?

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