_____ is when the consumers shop offline to get a feel for the product and then buys the product online at a cheaper price.

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 _____ is when the consumers shop offline to get a feel for the product and then buys the product online at a cheaper price.

  • Retail Dating
  • Webrooming
  • Comparison Shopping
  • Showrooming

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Introduction to Marketing Coursera Quiz Answer

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  1. As the US has become more health conscious, we have seen many fast food chains like McDonalds and Burger King introduce healthier offerings like grilled chicken and salad options. This is an example of what course concept?
  2. Because of technology-enabled product development, product life cycles are much shorter now, and companies are constantly reiterating and thinking of new ideas. Which “crack in product centricity” captures this?
  3. True or False. Customer centricity suggests that you should “fire” (i.e. get rid of) your least valuable customers.
  4. According to the Weber Fechner Law, consumers react to prices in __ as opposed to __.

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