Professor Fader discussed “salesperson of the month.” What would he say is the best way to pick a salesperson of the month?

Professor Fader discussed “salesperson of the month.” What would he say is the best way to pick a salesperson of the month?

  • The number of new customers brought in.
  • The number of repeat purchases made by existing customers.
  • The change in total customer lifetime value for that month.
  • The number of quality referrals they generate.

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