Professor Fader discussed “salesperson of the month.” What would he say is the best way to pick a salesperson of the month?

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Professor Fader discussed “salesperson of the month.” What would he say is the best way to pick a salesperson of the month?

  • The number of new customers brought in.
  • The number of repeat purchases made by existing customers.
  • The change in total customer lifetime value for that month.
  • The number of quality referrals they generate.

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Introduction to Marketing Coursera Quiz Answer

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Related posts:

  1. Here is an example of a positioning statement for Volvo: “For upscale American families, Volvo is the family automobile that offers maximum safety.” In this example, what serves as the frame of reference for the positioning statement?
  2. In the STP framework, what does “STP” stand for?
  3. According to Professor Fader, success in a customer-centric world arises through enhanced and/or more efficient levels of the following EXCEPT:
  4.  Which of the following statement is true about measuring price elasticity?

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