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SEO Skill Assessment Test -fiverr SEO skill Assessment test-2022

What are the benefits of the Fiverr SEO Skill Assessment? It appears on your profile and looks more professional when the buyer sees it. You learn and you can use it to your advantage. In addition to what others have said, you may not have a jig in certain sections until you pass the relevant skills test. Fiverr SEO Skills Test

About SEO

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic from a search engine to a website or web page. … SEO is done because a website will get more visitors from search engines and websites will get a higher position on the search engine results page (SERP).

SEO Skill Assessment

Fiverr SEO Skills Test

Test Syllabus

  • SEO

Duration

  • 40 minutes

Questions

  • 40 multiple choice questions.

Instructions

  • Each question has between 2 and 8 options; one or more may be correct.
  • There is no penalty for guessing if you don’t know the answer; therefore, make sure you attempt all of the questions.
  • In order to pass, you will need to answer at least 60% of the questions correctly.
  • The clock timing of your test is located at the top of the test window.
  • This test is best viewed using Internet Explorer version 11.0 or higher or Mozilla Firefox 45.0 or higher or Google Chrome 48 or higher.
  • Questions will be displayed one at a time. A next button is provided at the bottom of the test page for navigating to the next question. Do not press the next button if you have not answered the question.
  • Once you have answered a question, you cannot go back and change your answer.
  • Do not use the shortcut menu options (mouse right-click) or the keyboard for navigating backwards or forwards within the test.
  • There is a 1 day waiting period between test retakes. You can only take a test twice in a three months time window.

For Fiverr SEO Skill Test Click Here

  1. For maximum potential visitor traffic, if you could choose just ONE search engine to optimize your Web site for, which should it be?
  • Google✔
  • Bing
  • Yahoo!
  • Ask

2. Google can index the information inside of an iFrame true Or False

  • False, Google does not recognize the information inside of iFrames.✔
  • True, content within an iFrame is visible on your site therefore Google can index it.

3. What is Keyword Stuffing?

  • Loading a webpage or meta tags with keywords.✔
  • A coding tool designed to help people with disabilities find your page faster
  • Loading your web page with content from other sites.

4. Which of the following strategies produces the most valuable links for SEO?

  • Buying links from sites.
  • Getting listed in directories.
  • Creating great content on your site to which others want to link.✔
  • Commenting on blog posts on other sites.

5. True or False: Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.

  • False
  • True ✔

6. What is a 404 page?

  • A page that is designed for viewing on mobile devices.
  • A page that is designed to be 404 pixels high.
  • A page that shows up when the selected page is not available.✔
  • A page that is designed to be 404 pixels wide.A page listing telephone numbers in the 404 area code.

7. Which of the following factors influence ranking?

  • All of these✔
  • Incoming and outgoing links
  • Keywords in domain name
  • Website loading speed

8. What does SEO mean?

  • Searching and Engaging Online
  • Search Engine Optimization✔
  • Successfully Engaging Online
  • Search Engine Organics

9. Is SEO a one-time event?

  • No, SEO requires a long-term commitment.✔
  • Yes, it only requires an initial setup.

10. Social media has no effect on SEO.

  • True
  • False✔

11. How long does it take to rank #1 with Google

  • Next Year
  • Depends on various factors✔
  • Overnight if you’re willing to pay
  • Next Month

12. Which of the following will get your web site banned from Google?

  • Doorway pages to manipulate search engine ranking
  • All of these✔
  • JavaScript to present different text to search engines
  • Cloaking to present different text to search engines than to users
  • JavaScript redirects to send users somewhere other than where the search engines go

13. Which of the following is a SEO best practice?

  • Use a default of vague title like “Untitled” or “New Page 1”.
  • Skip the title tag all together.
  • Choose a title that effectively communicates the topic of the page’s content✔
  • Choose a title that no relation to the content on the page.

14. _______ is the name for the Google search filter designed to penalize over-SEO’d sites.

  • Paddle
  • Peking
  • Porpose
  • Pinwheel
  • Penguin✔

15. What are the “best practice(s)” for the TITLE tags on your web pages?

  • Don’t stuff unnecessary keywords into the TITLE tags.
  • Describe the actual contents on the page.
  • Keep the TITLE tags short.
  • Give each page a unique TITLE tag.
  • All of these✔

16. What is a White Hat SEO?

  • Writing religious content for a website with spiritual keywords.
  • Sending out spiders to track your web searches.
  • Following guidelines and ensuring content has followed the terms and conditions.✔

17. Does Google use social metrics to influence search rankings?

  • Yes✔
  • No

18. Why should your URLs be words that make sense and not coded strings of characters?

  • URLs are listed with search engine results and should be understandable.
  • Actual words are easier for others to link to.
  • Actual words are easier to remember and share.All of these✔
  • Actual words provide additional information someone searching.

19. SEO skills are only used for Google.

  • False. SEO skills are used primarily for paid for advertising.
  • False. SEO skills are primarily used for web hosting companies.
  • True. SEO skills are only reflected on Google.
  • False. SEO skills are used for all dominant search engines worldwide.✔

20. How do you submit an XML sitemap to Google?

  • Via Google Analytics
  • Via Google Webmaster Tools✔
  • You can’t. Google will crawl it for themselves.
  • By emailing Google SupportUsing a Submitter tool

21. Which of the following URLs would be the best choice of structure for both the search engines and humans?

  • http://www.company.com/973
  • http://www.company.com/seo/sitearchitecture✔
  • http://www.company.com/category/229/article/973
  • http://www.company.com/O0553?id=973&cat=229

22. What should you avoid when writing a description META tag?

  • Descriptions that contain all of the visible text from the page.
  • Descriptions that are nothing but keywords.
  • Generic descriptions like “My Web Page”
  • Descriptions that have nothing to do with the actual page content.
  • All of these✔

23.If you find that people are accessing the same content through muliple URLs,

  • be happy that they are accessing your pages in a variety of ways.
  • setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.✔
  • Create a pop-up and let the user know they came to your site incorrectly.

24. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

  • Foisting
  • Cloaking✔
  • Coaling
  • Slighting

25. Which is a best practice for creating URL names?

  • Make your URL names longer to be more descriptive.I
  • nclude session IDs in the URL name.
  • URL names don’t matter since they do not show up in search engines.
  • Use incremental numbers to name each successive page.Use real words in the URL name.✔

26. Which is more likely to have a positive impact on a page’s search engine rankings?

  • 1 link each from 10 different websites with related content.✔
  • 10 links from 1 website with related content.

27. What does the acronym “XML” stand for?

  • Expensive Marketing Lead
  • Extra META Tag Line
  • Extensible Markup Language✔
  • Extra META Language

28. Which sign is used in meta keywords after completing one keyword?

.
+
,✔

29. True or False: Only Keywords are part of SEO.

  • True. Keywords are the only thing I need to let people find me on the internet.
  • True. Keywords are what contribute to a high rank on a web search.
  • False. Optimizing a website may involve editing content, indexing activities, backlinks/inbound links, coding, etc.✔

30. What is the meaning of the term “H1” tag?

  • It stands for Heading Level 1.✔
  • It stands for “First Header.”
  • Its origins are not known.
  • It stands for Highly Important.

31. What should you always do if you use images for your navigation buttons?

  • Make the text color lighter than the background color on the buttons so the robots can use the contrast to scan the text.
  • Use sanserif fonts for the text on the buttons so the robots can scan the text.
  • Include a JavaScript in the HEAD section that identifies all of the graphic image links in your page.
  • Make sure the image file name is descriptive of what the link is.
  • Use the ALT attribute of each image to include relevant descriptive text.✔

32. Why is the ‘alt’ attribute important for SEO?

  • Helps search engines understand content in an image.✔
  • Helps web pages load faster by rendering text instead of images.
  • Allows you to specify what pixel size you want the image to be indexed at.
  • Provides a more optimized page to be given to crawl bots.
  • It can give yout.

33. Why are meta tags important in relation to SEO?

  • Meta tags aren’t important in relation to SEO.
  • Because your site won’t be W3C compliant without them.
  • Because a search engine may use them as snippets for your pages.✔
  • Because search engines will ignore your site completely without them

34. How many H1 titles is considered optimal on a webpage?

  • One, describing the main content of the webpage.✔
  • It depends on the content.
  • Two. One attached to the logo linking to the homepage and one for describing the main content
  • There’s no SEO-cases proving anything here.

35. Which of the below relate to off page SEO?

  • ALT tag
  • Meta Description tag
  • H1 tag
  • None of the options are correct✔

36. SERP stands for

  • Search Engine Reference Pages
  • Search Engine Reference Protocol
  • Search Engines Reading Protocol
  • Search Engine Results Pages✔

37. Which of these categories of tools would NOT be used by someone for ethical SEO?

  • Rank trackers (e.g. WebCEO, Rankwatch)
  • Web analytics (e.g. Google Analytics)
  • Content management systems (e.g. Drupal, Joomla, WordPress)
  • Social media account management (e.g. Hootsuite, Co-tweet)
  • Automated forum posters (e.g. Xrumer)✔

38. What will cause a 404 page to display?

  • All of these✔
  • A user mistypes a URL.
  • A user clicks on a broken link.
  • A user enters only part of a URL.
  • A page has been deleted from the web site.

39. Which of these is NOT a type of conversion trackable in Google Analytics?

  • Visiting a specific URL during the visit
  • Reading a specified element of content during the visit✔
  • The number of pageviews in the visit
  • The duration of the visit

40. Google’s Panda, Penguin and Hummingbird search algorithm updates are a move by Google to

  • show sites with relevant, original, high-quality content in search results.✔
  • show only W3C validated XHTML and HTML5 sites in SERP’s.
  • police the web of black hat marketing techniques.
  • make SEO difficult to accomplish due to encrypted search term results.
  • punish and eradicate all Affiliate Marketing sites.

41. The definition of “thin” content is…

  • pages that get indexed quickly in Google
  • content on the health and fitness niche
  • high quality pages that search engines like
  • Low quality pages or shallow pages with little content✔

42. When permanently moving content from one webpage to another, you should…

  • manually transfer the content and delete the old webpage.
  • use a 302 redirect.
  • use a 301 redirect.✔

43. What should you do when designing the links on your site to improve a robot’s ability to search and index your site?

  • Include static text links that can reach each page in your site.✔
  • Don’t use animated buttons, just use single frame graphic images for your navigation.
  • Use animated GIFs instead of Flash buttons when you want to add animated effects to your navigation.
  • Don’t use rollover buttons, just use single graphic images for your buttons.
  • Design your graphic rollover buttons to be controlled by CSS instead of JavaScript.

44. What does Google use in a listing to describe your web site?

  • META tag description information.
  • A relevant section of a page’s visible text.
  • The site’s description in the Open Directory Project.
  • All of these✔

45. Writing content for SEO must be repeated at least 20 times on your website for ranking.

  • False. You should write only a few sentences for each page.
  • False. This is considered deception and your page ranking might be reduced or removed.✔
  • True. In order for search engines to find you, you must repeat the content on your pages.

46. A breadcrumb:

  • is a form of navigation that should never be used.
  • is an error you get when a page cannot be found.
  • is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.✔
  • is pieces of information a search engine spider collects when crawling your site

47. What does the Google Analytics program do?

  • Generates META Keywords for your site based on content.
  • Generaters META Description for your site based on content.
  • Gives you insight into how users reach and behave on your site.✔
  • Determines the FOLLOW / NOFOLLOW needs of your site based on redundancy.
  • All of these

48. Which is not a critical element to ranking well in Google Local/Maps/Places search?

  • Ratings and reviews from Google Places users
  • Proximity to centroid and match on local phone number/address
  • Registration/Verification with Google Local/Places
  • Having at least 500 friends on a prominent Social Media site like Facebook, Pinterest, etc.✔

49. True or False: SEO depends only on keywords for ranking.

  • False, keywords are just one element of SEO ranking.✔
  • True, ranking depends entirely on the detail of the keywords.
  • False, ranking depends on how many people have viewed your website.
  • False, keywords are taken by many sites, so it doesn’t have a significant effect on rank.

50. A backlink is….

  • a link from an external site to your own site✔
  • when you link to someone who has linked to you
  • any link that links to your page whether it is external or internal
  • pressing the back button on your browser

51. What are the most popular search engines in China and Russia respectively?

  • Google in both countries
  • Baidu and Google
  • Baidu and Yandex✔
  • Yahoo and Google
  • Google and Bing

52. Which form of redirect/meta tag will transfer the most authority to the directed page?

  • 301✔
  • 302
  • 303
  • Canonical

53. What type of redirect gives you the most credit in terms of SEO?

  • 302 (‘Found’ or ‘Moved Temporarily’)
  • None of these redirects provide benefit.
  • Meta Refresh Tag
  • Java Refresh Script
  • 301 (‘Moved Permanently’)✔

54. Which program lets Google know if you are using an XML Site Map?

  • Google AdWords
  • Google Webmaster Tools✔
  • Google Analytics
  • Google Website Optimizer
  • All of these

55. SEO techniques offer a guaranteed method of appearing as the first listing on an unpaid search engine listing

  • True
  • False✔

56. What does EMD mean?

  • Ecommerce Marketing Domain
  • None of these
  • e-Marketing Domain
  • Exact Match Domain✔
  • Easily Marketed Domain

57. how many H1 tags are recommended per page

  • one for each section on page
  • as many as you like it doesnt matter
  • one✔
  • three

58. How can you communicate additional information about an image to a bot?

  • Use the ALT attribute in the IMG tag.✔
  • Provide descriptive text about the IMG in the main BODY text.
  • Include a CAPTION next to the IMG tag.
  • Add a text layer inside the image in Photoshop.
  • All of these

59. True or False: A site map is a simple page on your site that displays the structure of your website, and is only intended for human visitors.

  • False✔
  • True

60. Which activity is NOT considered to be a page optimization method?

  • Making hyperlinks with your keywords in them
  • Using the H1 tag
  • Directory submission✔
  • Putting keywords in the title tag

61. How many User-Agent: lines can be included in a single entry in a robots.txt file?

  • Unlimited✔
  • None of these
  • 4
  • 1
  • 16

62. Which of these do NOT affect your personal Google search results when you are logged in to a Google account

  • Your Facebook ‘likes’✔
  • Your previous clicks on Google results when logged in
  • Your Google +1s
  • Your Google circle’s +1s
  • Your location

63. In reference to copywriting, what are Calls to Action?

  • References in the copy requesting visitors to take a particular action on a site.✔
  • The number of links you have on your site.
  • The number of target keywords you use in the web copy.
  • Text this is visible to human visitors, but not search engine spiders.

64. What does Google use to “name” your web page in its search listing?

  • The information in the TITLE tag of the page.✔
  • The information in the META description of the page.
  • The Domain Name.
  • The file name of the page.

65. URL’s with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. With that, you should:

  • create a simple directory structure that organizes your content well.✔
  • choose generic page names.
  • use lengthy URLs with unnecessary parameters and session IDs
  • use excessive keywords like “baseball-cards-baseball-cards-baseballcards.htm”

66. What is cloaking?

  • All of these✔
  • Providing HTML text for search engines but showing image based text in images or Flash to users.
  • Presenting different content to search engines than to users.
  • Making text match the background color to try to influence search engines without actually showing the text to users.

67. What do the acronyms PA, DA, and PR stand for?

  • Personal authority, domain authority, parked rename
  • Page age, domain age, page rank
  • Page authority, domain age, page rank
  • Page authority, domain authority, page rank✔

68. If you have just made a web site live, what is the easiest way to see if it has been indexed by Google?

  • Use any Rank tracking tool
  • Search for the main keyword
  • Search Google for site:example.com✔
  • Register the site for Google Webmaster Tools
  • Install Google Analytics

69. What do you enter in the robots.txt file to block a specific .html page on your site?

  • Disallow: filename.html
  • Disallow: /filename.html✔
  • NOINDEX: /filename.html
  • Exclude: /filename.html
  • Block: /filename.html

70. How do you eliminate duplicate content from being indexed by Google?

  • It is impossible to create duplicate content.
  • You must delete duplicate content manually.
  • Use 302 redirect
  • Use canonical tags where applicable.✔

71. What do you enter in a robots.txt file single entry to apply the rule to all bots?

  • Robot: *
  • User-Agent: All
  • Robot: All
  • None of these
  • User-Agent: *✔

72. In the robots.txt file, what does the “Disallow:” line do?

  • Stops all robots from searching your site.
  • Tells the robot what URLs not to scan.✔
  • Tells what robot you want to block from your URL.
  • Removes secure socket layer functioning from the URL.
  • None of these

73. What do you enter in a robots.txt file to block a specific directory and everything in it?

  • Disallow: /directoryname/✔
  • Block: /directoryname/
  • Disallow: /directoryname/*.html
  • NOINDEX: /directoryname/
  • Block: /directoryname/*

74. Which of the following statements is true regarding natural vs. artificial inbound links?

  • Artificial links increase gradually as referral sites add links one by one over time; natural links can sprout in great numbers all of a sudden.
  • Natural links are made up of earthy, organic materials. Artificial links are man-made out of plutonium and titanium.
  • Natural Links have anchor text that varies. Artificial links have anchor text that is uniform or identical to one another.✔
  • Natural links mostly have identical anchor text while artificial links vary in anchor text.

75. From a purely ranking perspective, the value of an incoming link is not affected by the number of outgoing links on the same Web page.

  • True
  • False✔

76. What do you enter in a robots.txt file to prevent the crawling of an entire site?

  • Disallow: /✔
  • Block: All
  • Block: *
  • Disallow: All
  • NOINDEX

77. What would happen if you searched Google for site:example.com “some text here”

  • It would list any web pages that contained the exact words “some text here”
  • It would list any web pages that contained the words “some”, “text” and “here” and links to example.com
  • It would list any web pages that contained the words “some”, “text” and “here”
  • It would list any web pages on example.com that contained the words “some”, “text” and “here”
  • It would list only web pages on example.com that contained the exact words “some text here”✔

78. In the robots.txt file, what does the “User-Agent:” section do?

  • Records the URL of incoming traffic to the web site.
  • Tells which robot the rule applies to.✔
  • None of these
  • Identifies the domain hosting service of the web site.
  • Determines where the bot is coming from.

79.What directive would you enter in the robots.txt file to make a rule that affects all directories beginning with the word “page”?

  • /page$/
  • /page?/
  • /page*/✔
  • /page_*/
  • None of these

80.How do you control where robots go and what they do in your web site?

  • Use the INDEX / NOINDEX META commands
  • Use the robots.txt file
  • Use the FOLLOW / NOFOLLOW META commands
  • Use all of these✔

81. Why would you obtain an SSL certificate for SEO purposes?

  • Because displaying your SSL certificate on your homepage will persuade customers to revisit your website.
  • Because Google prefers to index my website over SSL to prevent SEO-injection.
  • Because Google will prefer your website over others if you offer a secure connection.✔
  • Because Search Subject Linking (SSL) will link different variations of words on your website to other related subjects.

82. What does the acronym FFA stand for?

  • Free For All✔
  • Financial Fund Association
  • Free Feedback Answers
  • Free FindWhat Account

83. How long will it take before Google will Index your website?

  • 3-4 weeks
  • Google indexes all sites as soon as they are created.
  • Time can range from a matter of minutes to several weeks.✔
  • 2-6 hours
  • 1-7 days

84. What are “doorway” pages?

  • Designed to achieve higher search engine ranking for a particular phrase
  • Funnel users to a single destination page
  • Something that can get your site removed from Google
  • Multiple pages optimized for specific keywords or phrases
  • All of these✔

85. Applying structured data provides what SEO benefit to an e-commerce site?

  • Structured data organizes your e-commerce content by category in your storefront for better organic search.
  • Search engines prefer structured data over keywords in your meta tags.
  • Search engines crawl your structured data more effectively to display more SERP listings of the merchandise in your site.
  • Structured data creates a more comprehensive site map for search engines to better understand the content of your e-commerce site.
  • Structured data provides additional product information to search engines and may appear in search results as rich snippets.✔

86. Which of the following is the most accurate definition of search engine spam?

  • Any attempt to deceive a search engine’s relevancy algorithm.✔
  • Anything that would still be done if search engines did not exist.
  • The use of hidden text on a web site.
  • Repeated site submissions to search engines.

87. What do you enter in the robots.txt file to remove all images on your site from Google Images?

  • User-Agent: Googlebot-Image Disallow: All
  • User-Agent: Googlebot-Image Disallow: /✔
  • Robot: Googlebot-Images Disallow: /
  • None of these

88. What robot do you apply a rule to in the robots.txt file in order to block images from Google Images?

  • Google-Imagebot
  • GoogleImagebot
  • Googlebot-Image✔
  • Googlebot-IMG
  • Googlebot-Images

89. Google did the “caffeine” roll-out to:

  • crawl websites 50% faster✔
  • index sites faster
  • all of these choices
  • help Google’s raw speed

90. How should text links within larger bodies of text be formatted for ease of use?

  • All of these
  • So that the links are noticably different from the other text.✔
  • The text style of links match the text around it so that the content flows better.
  • By using CSS to remove text decorations like underlines.

91. Which of the following best describes Query Strings?

  • Inquiries made to search engines about ranking of particular web pages.
  • The exact search term entered into a search engine by a seacher.
  • The number of visitors your site receives on a daily basis.
  • Instructions within page URLs that denote information being passed to a web application.✔

92. What is the Cloaking SEO technique?

  • Redirecting a webpage using JavaScript.
  • Displaying different content to human users and search engines✔
  • Hiding links by setting its colour to be the same as its background colour.
  • Blocking content by placing an image over it.

93. Link building offers all of these advantages EXCEPT ________.

  • Improving search engine rankings and credibility
  • Enhancing brand awareness
  • Increasing web traffic
  • Generating content automatically✔

94. Which of the following is in the right order? (The first tool that you use to the last tool that you use)

  • Searching, web crawling, indexing✔
  • Indexing, searching, web crawling
  • Web crawling, searching, indexing
  • In any order

95. What is usually the best webpage to get linked to while receiving a themed inbound link from another website?

  • The sitemap
  • The contact page
  • The home page✔

96. What is Keyword Density?

  • The total percentage of times a keyword appears on a web page based on the total number of words on the page.✔
  • The total number of keywords appear on the title of the content uploaded on the webpage
  • The name for the main word or phrase to be mentioned on a content
  • The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

97. The process of acquiring links from other websites to your own is known as:

  • Link sharing
  • Link building✔
  • Content marketing
  • Hyperlinks

98. Does Google prioritize themed inbound links?

  • Yes✔
  • No

99. A Hallway Page is used to:

  • Organize the Doorway Pages
  • Help people navigate to different Doorway Pages
  • Enable search engine bots to index the Doorway Pages
  • All of the above✔

100.Which of the following website design guidelines have been recommended by Google?

  • Having a clear hierarchy and text links
  • Every page should be reachable from at least one static text link
  • If the site map is larger than 100 or so links, you should break the site map into separate pages
  • All of the above✔

101. Which of the following can you do in the Google search box (Omnibox)?

  • Define words
  • Convert units of measurement
  • Calculate
  • All of the above✔

102. Which of the following statements about search engine optimization techniques is/ are correct?

  • Making a keyword bold does not influence the way that the search engine looks at the keyword.
  • Websites with deep linking are looked at favorably by the search engines.✔
  • Search engine robots follow the first link they find to any particular page and do not follow additional links to the same page.
  • All of the above.

103. Which of the following statements regarding website content is correct?

  • If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version✔
  • Linking to a page inconsistently does not affect the way Google views the page/s.
  • Placeholders for pages which do not have content are never viewed as duplicate content by Google
  • None of the above

104. What authorizes payments for e-businesses and online retailers?

  • Payment gateway✔
  • Authorization code
  • Merchant account
  • None of the above

105. Which of the following activities could be looked upon by Google as per their quality guidelines?

  • Using automated website submission software
  • Loading pages with irrelevant links
  • Registering misspellings of the well-known websites
  • All of the above✔

106. Which of the following statements about Google’s technical and quality guidelines is true?

  • It is advantageous if your web server supports the If-Modified-Since HTTP header.✔
  • Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines.
  • Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online helps to speed up indexing.
  • All of the above.

107. What is the function of “indexer” part of the Google search engine?

  • It helps to save a webpage’s data in its database for easy retrieval and ranking.✔
  • It helps to gather information from other search engines.
  • It helps to sort the documents that Google has retrieved.
  • It helps to generate meaningful results based upon the user’s search term.

108. Which of the following statements is NOT true?

  • Duplicate content affects SEO rankings.
  • Page titles are the most important on-page element after content.
  • The quality of the images uploaded on the website affects the SEO rankings.
  • The website domain has no effect on the SEO rankings.✔

109. Which of the following factors has an impact on the Google PageRank?

  • The quality of the content within the web pages✔
  • The number of pages of the website
  • The addition of Google’s AdSense advertising
  • The age of the website

110. What do you use to search for exact phrases in Google?

  • Hyphen (-)
  • Asterisk (*)
  • Quotation Marks (“)✔
  • Exclamation Point (!)

111. Which of the following does Google uses to display the characters of a web page’s Title Tag?

  • Pixel Width✔
  • Title Tag Character count
  • None of the above

112. Which of the following search engines or directories provides the directory search results for Yahoo?

  • Windows Live
  • Yahoo Directory✔
  • Google
  • Wikipedia
  • DMOZ

113. Which of the following statements about the Google Sitemap are correct:

  • Repeated submission of the Sitemap to Google could be penalized✔
  • It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
  • The Sitemap acceptable to Google follows an XML format

114. Are RSS/Atom feeds returned in Google’s search results?

  • Yes
  • No✔

115. What does the term Keyword Prominence refer to?

  • It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
  • It refers to the importance attached to getting the right keyword density
  • It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines✔
  • It refers to the fact that the keywords in bold font are given priority by the search engines

116. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?

  • The frequency with which the content of the website is updated✔
  • The number of web pages containing relevant information on the main theme of the website
  • The number of in-bound natural links related to the website’s theme (or keywords)
  • None of the above

117. What is Anchor Text?

  • It is the main body of text on a particular web page
  • It is the text within the left or top panel of a web page
  • It is the visible text that is hyper linked to another page✔
  • It is the most prominent text on the page that the search engines use to assign a title to the page

118. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “IQ”?

  • Yes
  • No✔

119. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

  • Trafficjacking
  • Visitorjacking
  • Viewjacking
  • Pagejacking✔

120. Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?

  • Yes✔
  • No

121. While grading your website, Google gives credit to outbound links pointing to authority websites?

  • True
  • False✔

122. Which of the following URLs can the Google search engine spider?

  • http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
  • http://www.expertrating.com/exams/seo.asp?examnum=243
  • http://www.expertrating.com/exams/seo.asp
  • http://www.expertrating.com/exams/seo.html
  • All of the above✔

123. What does the 302 server response code signify?

  • It signifies conflict, too many people wanted the same file at the same time
  • The page has been permanently removed
  • The method you are using to access the file is not allowed
  • The page has temporarily moved✔
  • What you requested is just too big to process

124. Which of the following statements is correct with regard to the description meta tag?

  • It should be about 50 characters in length
  • The description should not contain the keywords
  • If the meta description is not included, the search engines will use the meta keywords for information
  • Google uses the meta description to generate the search engine results pages✔

125. Which of the following statements is correct with regard to the images within a webpage?

  • Images cannot be spidered by the search engines
  • Important keywords related to the image should be placed in the ALT text✔
  • Images should always be kept close to the top of a webpage
  • Image maps should be used while including the images

126. Which of the following facts about Alexa are correct?

  • Increasing the keyword density on the web pages
  • Offering a different set of web pages to the search engines✔
  • Hiding the keywords within the webpage
  • Creating multiple pages and hiding them from the website visitors

127. Which of the following facts about Alexa are correct?

  • Increasing the keyword density on the web pages
  • Offering a different set of web pages to the search engines✔
  • Hiding the keywords within the webpage
  • Creating multiple pages and hiding them from the website visitors

128. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

  • The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
  • Only Paid text links to non profit websites should be accepted
  • Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink✔
  • Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

129. Which of the following actions could get you banned by Google?

  • Hiding text on the webpage✔
  • Stuffing keywords on the webpage
  • Linking to sites banned by Google
  • None of the above

130. Which of the following statements about Google’s technical and quality guidelines is true?

  • It is advantageous if your web server supports the If-Modified-Since HTTP header.✔
  • Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines.
  • Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online helps to speed up indexing.
  • All of the above.

131. Which of the following is an ethical SEO Technique?

  • Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
  • Filling your pages with keywords, whether relevant to the page content or not
  • Creating a page which serves a different content to the search engine bots and different to human users
  • None of the above✔

132. All major search engines are case sensitive.

  • True
  • False✔

133. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?

  • By letting you know the percentage of users who entered the website and then went on to visit additional pages
  • By letting you know the percentage of users who entered the website and then left without viewing any other page✔
  • By letting you know the percentage of users who decided to go back to the source from where they found your website
  • By letting you know the percentage of users who left your website within 10 seconds of viewing the first page

134. Which of the following factors contribute towards link popularity of a website?

  • The number of websites that link to it✔
  • The number of pages of the website indexed by Google
  • The number of pages in the website
  • The quality of websites that link to it

135. Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?

  • Barrier words
  • Non-indexable words
  • Slow words
  • Stop words✔

136. Which of the following activities could be looked down upon by Google as per their quality guidelines?

  • Using automated website submission software
  • Loading pages with irrelevant links✔
  • Intentionally adding keywords to the TITLE tags and ALT attributes
  • Registering misspellings of well-known websites

137. _____ is usually the best web page to get linked to while receiving a themed in-bound link from another website

  • The sitemap
  • The contact page
  • The home page
  • The page which you would like to improve in the search engine rankings✔

138. Which of the following can be termed as good keyword selection and placement strategies?

  • Targeting synonyms of the main keyword✔
  • Targeting the highest searched keywords only
  • Copying competitor keywords
  • optimizing five or more keywords per page

139. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.

  • abandon and close your website permanently.
  • modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
  • start a PPC campaign to get your site included in the sponsored results.
  • it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.✔

140. Which of the following statements about search engine optimization techniques are correct:

  • Making a keyword bold does not influence the way that the search engine looks at the keyword✔
  • Websites with deep linking are looked at favorably by search engines
  • search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
  • It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

141. A Hallway Page is used to:

  • Organize the Doorway Pages
  • Help people navigate to different Doorway Pages
  • Enable search engine bots to index the Doorway Pages
  • All of the above✔

142. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?

  • Yahoo Search Term Suggestion Tool
  • Alexa
  • Google Traffic Estimator
  • Google Trends✔
  • WordTracker

143. How are site maps important for the search engine optimization process?

  • Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
  • Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
  • Site maps help the search engine spider pick up more pages from the website✔
  • None of the above

144. What is the function of “indexer” part of the Google search engine?

  • It helps to save a webpage’s data in its database for easy retrieval and ranking.✔
  • It helps to gather information from other search engines.
  • It helps to sort the documents that Google has retrieved.
  • It helps to generate meaningful results based upon the user’s search term.

145. Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?

  • The website offering products and services to the visitors country
  • A website that provides free content for the related keywords
  • Hidden keywords on the home page matching the search term
  • Image Alt tags on the home page matching the search term✔

146. Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?

  • It shows all the outbound links from the URL
  • It shows how many pages of the site Yahoo is pointing to
  • It shows all the pages that point to that URL✔
  • It shows URLs with broken links

147. Which of the following factors has an impact on the Google PageRank?

  • The quality of the content within the web pages✔
  • The number of pages of the website
  • The addition of Google’s AdSense advertising
  • The age of the website

148. Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.

  • Because they will not lead to fresh traffic
  • Because you could get penalized by search engines for using duplicate content✔
  • Because you will not get the benefits of proper keyword targeting
  • Because people could turn up claiming copy right infringement

149. The following robots meta tag directs the search engine bots:<META NAME=”robots” CONTENT=”noindex,nofollow”>

  • Not to index the homepage and not to follow the links in the page
  • Not to index the page and not to follow the links in the page✔
  • To index the page and not to follow the links in the page
  • Not to index the page but to follow the links in the page

150. _________________ use both crawlers and directories to generate relevant results.

  • Crawler-based Search Engines
  • Human-Powered Directories
  • Hybrid Search Engines
  • Meta Search Engines✔

151. Which of the following statements is correct with regard to natural links?

  • They are two way links (reciprocal links)
  • They are from authority websites
  • They are voluntary in nature✔
  • They are from .edu or .gov extension websites

152. What will happen if you type the words ‘Certification -Networking’ in the Google search box?

  • Google will find the web pages about Certification and also containing the word “Networking”
  • Google will find all the web pages containing the words “Certification” and “Networking”
  • Google will find all the web pages in which the words “Certification” and “Networking” appear together
  • Google will find the web pages about Certification that do not contain the word Networking✔

153. Which of the following statements about FFA pages are true?

  • They are greatly beneficial to SEO
  • They are also called link farms✔
  • They are paid listings
  • They contain numerous inbound links

154. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?

  • Spreading
  • Dilating
  • RSD (real time synonym detection)
  • Stemming✔
  • Branching

155. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?

  • 20% of the webpages of the website have been indexed by the search engine✔
  • Only 20% of the pages of the website will be indexed by the search engine
  • 20% of the websites pages will never be indexed
  • The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

156. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?

  • There are more long tail searches than shorter keyword queries✔
  • Search engines often pass on long tail searches to lesser known and new websites
  • Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
  • There are fewer websitem n/s that have targeted such keywords

157. Google gives priority to themed inbound links.

  • True✔
  • False

158. Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

  • Coating
  • Foisting
  • Slighting
  • Cloaking✔

159. Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.

  • True✔
  • False

160. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?

  • Clustering✔
  • Normalizing
  • Sifting
  • Combing

161. State whether true or false. The Yahoo Directory listing is a free service for commercial sites.

  • True✔
  • False

162. State whether the following statement is true or false. A Sitemap provides a list of internal links to user accessible pages on a website.

  • True✔
  • False

163. If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?

  • It will open up the Google help pages applicable to www.expertrating.com
  • It will find pages about help within www.expertrating.com✔
  • It will only find page titles about help within www.expertrating.com
  • It will direct you to the request page for re-indexing of www.expertrating.com

164. What will the following robots.txt file do? User-agent:Googlebot Disallow:/*?User-agent:Scooter Disallow:

  • It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
  • It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page✔
  • It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
  • None of the above

165. When Implementing System.EnterpriseServices.ServicedComponent derived classes, which of the following statements are true?

  • Enabling object pooling requires an attribute on the class and the enabling of pooling in the COM+ catalog.✔
  • Methods can be configured to automatically mark a transaction as complete by the use of attributes.
  • You can configure authentication using the AuthenticationOption when the ActivationMode is set to Library.
  • You can control the lifecycle policy of an individual instance using the SetLifetimeService method.

166. Which of the following statement about RSS is correct?

  • It is a form of XML✔
  • It stands for Realtime streamlined syndication
  • It is a good way of displaying static information
  • It is a Microsoft technology

167. Which of the following correctly describes what are considered to be “Doorway pages”?

  • Pages with a permanent redirect(301) to an external page with relevant content.
  • Pages especially designed to link partner sites.
  • Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.✔
  • None of these.

168. What would be the impact of meta keywords on Google’s ranking algorithm?

  • Meta keywords are not used by Google.✔
  • Multiple meta keywords may bring better results in SERP.
  • Google encourages the use of a single meta keyword for each page.
  • Multiple meta keywords get penalized by Google.

169. Which of the following best describes the practice of “Google Bowling” from a negative SEO context?

  • Increasing the organic search ranking of a particular website or page by pointing hundreds or thousands of links at it, using very specific anchor text.✔
  • Knocking a competitor out of the search results by pointing hundreds or thousands of low trust, low quality links at their website.
  • Making a search engine believe that another website exists at a given URL.
  • Using words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page.

170. Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?

  • If-Modified-Since✔
  • Last-Modified
  • ETag
  • Server

171. Which of the following is not a valid goal type from the perspective of Google Analytics?

  • Destination
  • Duration
  • Pages/Screens per visit
  • Conversions✔

172. Which of the following best describes a blog “TrackBack”?

  • An automated notification that a website mentioned another website; it is a built-in feature on most popular blogging software programs.✔
  • A link from one website to another. It is also called an inbound link.
  • A method used to break a page down into multiple points on the web graph by breaking its pages down into smaller blocks.
  • It is a method for tracking visitors on a website.

173. Which of the following practices are allowable under Google Webmaster Guidelines?

  • Using automated programs or services to create links to a site.
  • Links with optimized anchor text in articles or press releases distributed on other sites.
  • Forum commenting with optimized links in the post or signature.
  • Advertising links that use the nofollow attribute.✔

174. Please choose which of the following tool belongs to the Bing Search Engine?

  • Keyword Planner
  • SEO Analyzer✔
  • Object Browser
  • Open Graph Debugger

175. Which of the following rich snippet formats are supported by Google? Select all that apply.

  • Microdata✔
  • Microformats
  • Data Highlighter
  • RDFa

176. Which of the following is not a valid method for verifying site ownership on Google?

  • HTML file verification
  • Meta tag verification
  • Google Analytics code verification
  • None of these.✔

177. Which of the following statements is true about Sitemaps?

  • If a site is accessible on both the www and non-www versions of its domain, a separate Sitemap for each version must be submitted.
  • A Sitemap file must contain no more than 50,000 URLs and must be no larger than 50MB when uncompressed.✔
  • A Sitemap file should be specified under the following XML namespace: xmlns=”http://www.google.com/schemas/sitemap/0.9″.
  • Google only accepts Sitemap files in XML format.

178. Which of the following HTML attributes can be used to provide descriptive text for site assets that a search engine crawler doesn’t typically recognize?

  • DESC
  • ALT✔
  • TEXT
  • ROBOT

179. Which of the following practices may improve the Domain Authority rank of an automobile trading website?

  • A: Submitting the website to all directories that are available.
  • B: Getting backlinks from auto-niche blogs.
  • C: Getting backlinks from fashion-niche blogs.
  • D: Using Robots to post on forums.
  • E: Manually posting at least 50 comments/day.
  • A, D and E
  • B✔
  • B, D and E
  • All of above.

180. Which of the following is an example of “Cloaking”, which is considered a “black hat” SEO technique?

  • Sending a visitor to a different URL than the one they initially requested.
  • Locating text behind an image.
  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users.✔
  • Using CSS to position text off-screen.

181. Which is the correct usage of the Keyword Planner Tool in order to get a Phrase Match search volume for “New York hotels”?

  • New York Hotels
  • “New York Hotels”✔
  • [New York Hotels]
  • ?New York Hotels

182. Which of the following statements is true about the effect of page load times to a page’s ranking in Google’s search results?

  • Page load times affect a page’s ranking, and is given the same importance as a page’s relevance to the search query.
  • Page load times affect a page’s ranking, but is given lesser importance compared to a page’s relevance to the search query.✔
  • Page load times do not affect a page’s ranking.
  • Google gives up on crawling a page if its load time is greater than 5 seconds.

183. Which of the following is true about Google’s treatment of keyword density in a given page?

  • Keyword density is no longer being considered by Google’s search algorithms.
  • Targeted keywords should be used as frequently as possible in a page to maximize PageRank.
  • Artificially increasing keyword density offers diminishing returns and may be penalized for “keyword stuffing” if taken too far.✔
  • None of these.

184. Which of the following examples are considered by Google as “auto-generated” content? Select all that apply.

  • Text translated by an automated tool without human review or curation before publishing✔
  • Text generated from scraping Atom/RSS feeds or search results
  • Text generated by the website’s content management system
  • Text generated using automated synonymizing or obfuscation techniques

185. Which of the following are recommended actions to take when a website is penalized by an “Unnatural links to your site” Manual Action from Google? Select all that apply.

  • Removing old content from the site.
  • Preventing links that violate Google’s guidelines from passing PageRank.✔
  • Using the Google Webmaster Tools to disavow any offending links that the site management isn’t responsible for.
  • Requesting reconsideration of the site from Google.

186. Which of the following image file types can be indexed by Google?

  • TIFF✔
  • RAW
  • WEBP
  • PNG

187. What should you use on Google search field to check if your web site is index?

  • Web: operator
  • Check: operator
  • Site: operator✔
  • None of the above

188. The term “scrapping” in search engine optimization can be described as

  • Copying content from another website and publishing it on your website✔
  • Webpages containing a high quality content
  • Extracting content from another website just for getting information
  • None of the above

189. What is the size limit enforced by Google on robots.txt file?

  • 50 KB
  • 500 KB✔
  • 5 MB
  • There is no limit

190. What are the conditions that the robots.txt must have for it to work properly?

  • This file must be named robots.txt
  • This file must be placed in the root directory
  • All of the above✔
  • None of the above

191. The best way for visitors having problems finding pages on your site is to visit your “XML sitemap”.

  • True
  • False✔
  • Neither

192. Which of the following features are applied in Florida update?

  • Stemming
  • Maintained local rank
  • Penalized over optimized site
  • All of the above✔

193. From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

  • Good Internal link structure
  • Generation of dynamic title and description
  • Dynamic XML sitemap generation
  • All of the above✔

194. What will happen if the title tag is too long on Google search result?

  • Google will show alternative
  • Google will show only a portion✔
  • Google will show everything
  • None of the above

195. What bot does Google uses for web search?

  • Googlerobot
  • Googledroid
  • Googlebot✔
  • None of the above

196. What is the difference between 404 not found and soft 404 errors?

  • In 404 server returns 200 HTTP status code while in soft 404 server returns 404 HTTP status code
  • In 404 server returns 404 HTTP status code while in soft 404 server returns 200 HTTP status code✔
  • In both cases server returns 404 HTTP status code
  • None of the above

197. Where on your site is best to add the “nofollow” attribute?

  • Contact page
  • Home page
  • Comment page✔
  • All of the above
  • None of the above

198. hreflang attribute is used

  • When you have a single language website
  • When your website is in Google sandbox and you want Google to reconsider it
  • When you have created content that is specific to local audience✔
  • When a website is targeted for different language keywords

199. Which image formats are supported by most browsers?

  • JPEG
  • GIF
  • PNG
  • All of the above✔
  • None of the above

200. What tool does Google offer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors?

  • Google Website Enhancer
  • Google Website Optimizer✔
  • Google Website Upgrader
  • None of the above

201. What will be the action if Google finds more than one canonical tag in your webpage?

  • Google will consider first canonical tag only and ignore all other canonical tags
  • Google will ignore all canonical tags✔
  • Google will consider only last canonical tag
  • Google will consider the canonical tag which has shorter url than others

202. What is the use of <changefreq> tag in XML sitemap?

  • How frequently the sitemap is likely to be changed
  • How frequently the page is likely to be changed✔
  • How frequently the sitemap will be submitted
  • How frequently the new pages are likely to be added in the website

203. What is the optimal HTTP status code to permanently remove a URL from Google’s index?

  • 301
  • 302
  • 404
  • 410✔

204. Which of the following statements is valid for LSI?

  • LSI stands for Latent Semantic Indexing
  • LSI is used to obtain the data by relating the word to its closest counterparts or to its similar context
  • Both of the above✔
  • None of the above

205. Which of the following refers to Google’s Webmaster Tool?

  • Get a glimpse at how Googlebot sees pages
  • Remove unwanted sitelinks that Google may use in results
  • All of the above✔
  • None of the above

206. The following are not part of Google’s Webmaster tool except for one. Choose your best answer?

  • Identify issues with title and description meta tags✔
  • Add URLs that are already crawled by Googlebot
  • Identify and delete robots.txt files
  • None of the above

207. Inserting numerous keywords aimed at search engines is the best practice to rank high on search result.

  • True
  • False✔
  • Neither

208. Which best describe as descriptive anchor text?

  • “Click here”
  • “Page”
  • “Article”
  • All of the above
  • None of the above✔

209. Which of the following is not a crawler?

  • GoogleBot
  • Yandex
  • Yslurp✔
  • Baiduspider

210. How can Meta Description tags help with the practice of search engine optimization?

  • Trick question – meta description are NOT important
  • They help to tell the engines which keywords are most important on your page
  • They serve as the copy that will entice searchers to click on your listing✔
  • They are an important ranking factor in the search algorithms

211. Main role or responsibility of Canonical tag in SEO optimization.

  • Canonical tag provide clear indication to URL actually preferred
  • Canonical tag helps to avoid bad impact of content duplication problems
  • Canonical tag passes the same value as in 301 redirection (permanent 301 redirection)
  • All of the above✔

212. Which of the following is the best URL structure?

  • brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
  • brandonsbaseballcards.com/articles/102125.htm
  • brandonsbaseballcards.com/102125/articles.htm
  • brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm✔

213. Which URL displayed on search result is best?

  • brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
  • brandonsbaseballcards.com/articles/102125.htm
  • brandonsbaseballcards.com/102125/articles.htm
  • brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm✔

214. Which attributes on search results give the best summary of a landing page?

  • Title Tag
  • URL
  • Description Tag✔
  • All of the above
  • None of the above

215. What is the best practice for description tag if your site has thousands of pages?

  • Single description meta tag across all of landing pages
  • Multiple description meta tag across all of landing pages
  • Different description meta tag across all of landing pages✔
  • None of the above

216. brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm is better than brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm because?

  • Better organized
  • Better crawling by search engines
  • Easy and friendlier to link content
  • All of the above✔
  • None of the above

217. What file should you create so that you can provide to bots with more information about the images found on your site?

  • Gallery sitemap
  • Photo sitemap
  • Image sitemap✔
  • None of the above

218. Does Google always use description meta tags on the search result?

  • Yes✔
  • No
  • Neither

219. Where are the title tags displayed?

  • First line of the search result✔
  • Top of the browser
  • Neither A or B
  • None of the above

220. It is best to use single title tag across all of the landing pages.

  • True
  • False✔
  • Neither

221. Which of the following should you avoid in anchor text for internal links?

  • Lengthy anchor text for search engines
  • Creating unnecessary links that don’t help with the user’s navigation of the site
  • All of above✔
  • None of the above

222. Which of the following are not the best practice in writing a headline tag?

  • Placing text in heading tags that wouldn’t be helpful in defining the structure of the page
  • Using heading tags where other tags like <em> and <strong> may be more appropriate
  • Erratically moving from one heading tag size to another
  • All of the above✔
  • None of the above

223. Which description tag that accurately summarize the landing page.

  • Writing a description meta tag that has no relation to the content
  • Using generic descriptions
  • Filling the description with only keywords
  • Copying and pasting the entire content of the document
  • All of the above
  • None of the above✔

224. If the title tag is too long, Google will show only a portion of it in the search result.

  • True✔
  • False
  • Neither

225. If your site has thousands of pages, it is best to use a single description meta tag across all of your site because it is the most feasible solution.

  • True
  • False✔
  • Neither

226. What are the limitations of title and description tags?

  • Title tag can be between 5-10 characters and meta description tag can be between 1000-1500 characters.
  • Title tag can be between 66-70 characters and meta description tag can be between 160-170 characters.✔
  • Title tag can be between 160-170 characters and meta description tag can be between 66-70 characters.
  • Title tag can be between 66-70 characters and meta description tag can be between 200-500 characters.

227. Which one of the following can be used to resolve canonical issue on a website?

  • 301 redirection
  • rel=”canonical” tag
  • noindex meta tag in the non canonical copies
  • Anyone of the above✔
  • None of the above

228. What is the term for Optimization strategies that are in an unknown area of reputability/validity?

  • Red hat techniques
  • Silver hat techniques
  • Grey hat techniques✔
  • Shady hat techniques

229. ________________ measures the distance between two keywords in the text.

  • Keyword Density
  • Keyword Proximity✔
  • Keyword Stemming
  • Keyword Difficulty

230. What is Page Rank?

  • The Alexa technology for ranking pages.
  • The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
  • The search relevancy of a page compared to the other pages in the search engine.
  • The way Google measures how popular a given page is based on the number and quality of sites that link to it.✔

231. What is the best way to use for visitors having problems finding pages on your site?

  • Sitemap✔
  • XML sitemap
  • Index sitemap
  • None of the above

232. Which of the following offers quality content?

  • Write easy-to-read text✔
  • Writing sloppy text with many spelling and grammatical mistakes
  • Embedding text in images
  • All of the above
  • None of the above

233. Which are not best practices for your web site about social media sites?

  • Promoting each new, small piece of content you create
  • Artificially promoting your content to the top
  • All of the above✔
  • None of the above

234. What is the generally accepted difference between SEO and SEM?

  • SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
  • No difference, theyre synonymous
  • SEO refers to organic/natural listings while SEM covers PPC, or paid search✔
  • SEO tends to be a West coast term, SEM is more East coast.

235. Which of the following is true for ASO?

  • ASO stands for App Store Optimization
  • ASO is the process of improving the visibility of mobile apps on app store like Play Store or iTunes
  • Both of the above✔
  • None of the above

236. Which practices you need to avoid in reaching out users for your web site?

  • Link requests to all sites related to your topic
  • Purchasing links
  • All of the above✔
  • None of the above

237. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (root page) as the right-most link, and list the more specific in the left most.

  • True
  • False✔
  • Neither

238. Which of the following is a white hat SEO technique?

  • Doorway pages
  • Cloaking
  • Link farming
  • Link baiting✔
  • All of the above
  • None of the above

239. If you run a local business, where would you add your information to help you reach customers on Google Maps and web search?

  • Google Street
  • Google Waze
  • Google Places✔
  • None of the above

240. Alt text are best when it is in?

  • “image1.jpg”
  • Lengthy
  • Descriptive✔
  • All of the above
  • None of the above

241. ___________________ refers to how prominent your keywords are within key elements of your web page.

  • Keyword Proximity
  • Keyword Density
  • Keyword Prominence✔
  • Keyword Stemming

242. What attribute should you add to combat link spam and avoid reputation leak?

  • href/nofollow
  • rev/nofollow
  • rel/nofollow✔
  • None of the above

243. Which one of the following can be used to stop spamming of comments on a blog?

  • Using rel=”canonical” tag
  • Using rel=”follow” tag
  • Using rel=”author” tag
  • Using rel=”nofollow” tag✔
  • None of the above

244. Best practices on writing better anchor text are?

  • Descriptive text
  • Concise Text
  • All of the above✔
  • None of the above

245. Which of the following is a Grey hat SEO technique?

  • Keyword Analysis
  • Keyword Squatting✔
  • Backlinking
  • Keyword Stuffing

246. Which of the following is not an example of Engagement Metrics with relation to social media?

  • Likes
  • Retweets
  • Pageviews✔
  • Comments

247. Which of the following is not a valid statement for cross linking?

  • It is the process of linking one site to another site and provide a way to allow the accessing to it
  • It provides the users with reference site that content related to the search
  • It needs to be owned by the same person as it provides the methods that have been built on the internet✔
  • It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO

248. An XML sitemap can have maximum of

  • 1,000 URLs
  • 50,000 URLs✔
  • 1,00,000 URLs
  • 10,000 URLs

249. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Where is the root page (general page) of many breadcrumbs located?

  • Last, right-most link
  • Center, middle of the link
  • First, left-most link✔
  • None of the above

250. Which of the following factors improves a website authority?

  • A website with many inbound links
  • Amount of quality information found on the website
  • A higher pagerank
  • All of the above✔

251. __________________ identifies how difficult it would be to rank well for a particular keyword.

  • Keyword Stemming
  • Keyword Difficulty✔
  • Keyword Density
  • Keyword Proximity

252. Which of the following is not an on page SEO technique?

  • Solving canonicalization problem
  • Making changes on title
  • Social media promotion✔
  • Managing robots.txt

253. Which of the following is true for Astroturfing?

  • Participating in forum/thread discussions and use them for your own branding✔
  • Targeting many keywords in a web page
  • Optimizing a web page with spamming technique and then redirect it to another page
  • Use of FFA websites for building links

254. The following are not easy for visitors to navigate a website except for one.

  • Lengthy URL with parameters and IDs
  • Page names like “page1.html”
  • Keywords stuffing
  • URL with words that are relevant to the content and structure✔

255. Writing long anchor text, such as a sentence or paragraph is the best practice in anchor text.

  • True
  • False✔
  • Neither

256. Which of the following is the correct formula of Keyword Density?

  • (total number of keywords/total number of words in your article) / 100
  • (total number of keywords/total number of words in your article) * 100✔
  • (total number of words in your article/total number of keywords) * 100
  • (total number of words in your article/total number of keywords) / 100

257. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

  • Waves
  • Flux✔
  • Shuffling
  • Swaying

258. What is the procedure for the search engine to spider the user’s website?

  • Search engine uses spiders to gather the information from the websites and on revisiting it shows the submitted URL for the website.
  • The spider that is used with the search engine finds the information and revisits the site when the URL of the site is submitted again.
  • After the spider finds the link of the user’s site it specifies the amount of time is being spent from the last visit.
  • After looking at the number of websites the spider visits and the resources being utilized by the spider the visits can be calculated, It uses the visits and revisits of the user for the user’s site to calculate the exact result for the search engine.
  • All of the above✔

259. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a ___ click through rate.

  • less than 30%
  • 30 percent✔
  • more than 30%
  • more than 50%

260. What will be the effect of this implementation in your website robots.txt file? User-agent:* Disallow:/

  • Will block all web crawlers from all content✔
  • Will allow all web crawlers to index all pages of the website
  • Only homepage of a website will not be indexed
  • Search engine spiders can only index the homepage of a website and other folders with / will remain unreachable to bots

261. Which type of navigation is best in improving the accessibility of your website?

  • Images
  • Text✔
  • Animations
  • All of the above
  • None of the above

262. What are the tools used in organic search engine optimization?

  • Organic search engine optimization provides a way to display the website that is fully optimized in the search engine, It includes the traffic and the search results that include the body of the search to be search engine friendly.
  • The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried.
  • Search engines uses lots of ways to use the users either in a sponsored way or paid listing way.
  • The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.
  • All oof the above✔

263. It is an unethical practice that Google takes seriously which refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users.

  • Hiding
  • Merging
  • Cloaking✔
  • None of the above

264. What is considered as more significant, creating content or building backlinks?

  • What is considered as more significant, creating content or building backlinks?
  • Both are necessary, not creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
  • Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.✔
  • None

265. Can you differentiate between ‘nofollow’ and ‘dofollow’ link?

  • Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.✔
  • Nofollow links are passed by html engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it not passes through all search engines and it puts an impact over page rank.
  • Nofollow links are not passed by php engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an not impact over page rank.
  • Nofollow links are not passed by server engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.

266. What methods would you apply for decreasing the loading time of a website?

  • We are not use the external style sheets, minimum images, decrease the file size of the images that original size use , with compromising on the quality and use the CSS sprites to regulate the HTTP requests.
  • We can use the external style sheets, maxium images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.
  • We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.✔
  • All of the above

267. Keyword stuffing is

  • Overloading of keywords in the title tag of a webpage
  • Overloading of keywords in the content of a webpage
  • Both of the above✔
  • None of the above

268. The following are best practices in quality content except one.

  • Fresh and Unique content
  • Organized around the topic
  • Duplicate content✔
  • All of the above
  • None of the above

269. Which of the following is the best keyword research technique?

  • Use search engines and find suggested relevant keywords
  • Type the keyword in search engine and analyze the top 10 websites which ranks higher for that keyword
  • Try different tools for keyword research
  • All of the above✔

270. What does it mean if nothing appears on doing search on the domain?

  • May be the site is banned by search engines
  • May be no index by search engines
  • Some canonical issues
  • All of the above✔

271. Which of the following are the reasons why your web site doesn’t show up in the results of a Google mobile search even using the site:operator?

  • Googlebot may not be able to find your site
  • Googlebot may not be able to access your site
  • All of the above✔
  • None of the above

272. Which Google crawler should you allow access to your web site’s mobile version?

  • Googlebot-Phone
  • Googlebot-Cell
  • Googlebot-Mobile
  • None of the above✔

273. Sometimes robots.txt could still reference the URLs that you block, what is a better alternative against robots.txt?

  • “NOINDEX” tag✔
  • setting.py
  • .htaccess
  • None of the above

274. What is the best practice to rank high on search results in content creation?

  • Keyword injection aimed at search engines
  • Creating compelling and useful content✔
  • Copying highly relevant contents
  • None of the above

275. What is disavow tool?

  • Tool for panda recovery
  • Tool for Penguin recovery✔
  • Tool for recovery from EMD Update
  • Tool for Link submission

276. What is better to show than a 404 error page over sitemap page every time a user can’t find a page on your site?

  • Well design 404 page
  • Custom 404 page with links✔
  • Custom 404 page with inspiring messages
  • None of the above

277.Having a custom 404 page is useful but which should you avoid?

  • Allowing your 404 pages to be indexed in search engines
  • “Not found”
  • Inconsistent 404 pages with the rest of your site
  • All of the above✔
  • None of the above

278. It is better to show a 404 error page over sitemap page every time a user can’t find a page on your site.

  • True
  • False✔
  • Neither

279. Which of the following is the best SEO method if you want to stop search engine from indexing a web page?

  • Use robots.txt file(Block all robots for that page)✔
  • Use Meta robots tag (rel=”noindex,follow”) on that page
  • Use the META robots NOODP tag
  • Nofollow all links to that page

280. How would you make a text link useful to your visitors?

  • Add as many keywords as possible into the anchor link text
  • Write a meaningful description in “Title” attribute of the text link✔
  • Write a meaningful description in “ALT” attribute of the text link
  • None of the above

281. Till October, 2016, which was the latest Google algorithm update?

  • Penguin 4.0✔
  • Panda 4.2
  • Pigeon 4.5
  • Hummingbird

282. What is the best practice if you just created a mobile version of your website?

  • Create a XML sitemap and submit✔
  • Create an index sitemap and submit
  • Create a Mobile sitemap and submit
  • None of the above

283. _____ refers to the practice of presenting different content or URLs to human users and search engines. 

  • Hiding
  • Merging
  • Cloaking✔
  • None of the above

284. Which of the following is the least important area in which to include your keyword(s)? 

  • Meta Keywords✔
  • Meta Description
  • Title
  • Body Text

285. What will be the effect of the meta tag (rel=”index, nofollow”) on a webpage?

  • Search engine spiders will follow only the links on that webpage
  • Search engine spiders will index the content of the webpage but not links available on that webpage✔
  • Search engine spiders wil index all the links and content of that webpage
  • None of the above

286. Which of the following is the best practice for using a heading tag? 

  • Putting all of the page text into a heading tag
  • Use heading tags where it makes sense✔
  • Using heading tags only for styling text
  • None of the above

287. Which of the following is not a White hat SEO technique? 

  • Keyword Analysis
  • Link Building
  • Backlinking
  • Keyword Stuffing✔

288. Google analytics is a tool used for 

  • Gathering and analyzing data about website usage✔
  • Checking index status and optimizing visibility of the website
  • Analysis of a competitor regarding keywords
  • For identifying html errors in the website

289. What is PPC? 

  • PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords✔
  • PPC stands for Per Pay Click. It is a form of advertising methodology in which the advertiser pays for every click on their blocks. Google uses this form of advertising in its channel of advertising called map
  • PPC stands for Per Payment Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called analytics
  • PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called adsense

290. Which of the following is part of Google’s Webmaster tools? 

  • Identify issues with title and description meta tags
  • Add URLs that are already crawled by Googlebot✔
  • Identify and delete robots.txt files
  • None of the above

291. How many disavow files are allowed for a website at a time? 

  • 1✔
  • 2
  • 3
  • 4

292. What is sitemap.xml file? 

  • It depends on the availability of the word. The higher the word in a page the more prominence/weight it will have.
  • This file is an index of all the pages on your site. It’s a quick reference for search engines of content that you want indexed.✔
  • This file includes the traffic and the search results that include the body of the search to be search engine friendly.
  • None

293. Which of the following is not the best practice in putting a HTML sitemap and XML sitemap on your site?

  • Site helps ensure that search engines discover the pages on your site.
  • HTML sitemap with outdated links
  • Creating a HTML sitemap that list pages without organizing
  • All of the Above
  • B and C✔
  • None of the above

294. Which statement is false about X-Robots-Tag?

  • X-Robots-Tag can be used in site’s HTTP response using .htaccess file and httpd.conf files
  • X-Robots-Tag can be located anywhere inside the <body> element✔
  • Use X-Robots-Tag when use of robots meta tags is not possible
  • You can instruct a crawler not to index a page using X-Robots-Tag

295. Which of the following is/are not Google’s Webmaster tool services?

  • Receive notification of quality guideline violations and request a site reconsideration
  • Understand the top searches used to reach a site
  • Specify your preferred server✔
  • All of the above
  • None of the above

296. Which of the following can you do with Google Analytics?

  • Get insight into how users reach and behave on your site
  • Discover the most popular content on your site
  • Measure the impact of optimizations you make to your site
  • All of the above✔
  • None of the above

297.What should be the ideal value of a Title tag of an HTML document?

  • Using default titles
  • Title that has some relation to the content
  • Title that effectively communicate the topic✔
  • All of the above
  • None of the above

298. What is the best practice to use when you are using images as links?

  • Filling out the alt text✔
  • Writing excessive long alt text
  • All of the above
  • None of the above

299. If over the time your website URL structure changes, which of the following methods will you use to not lose your website visitors?

  • Display a custom 404 error page
  • Use 301 redirection to the newer version of the page✔
  • Use meta robots tag noindex,nofollow on old pages
  • Block old urls using robots.txt file

300. What do you call the filename that tells search engines whether they can access and therefore crawl parts of your site?

  • index.txt
  • home.txt
  • about.txt
  • robots.txt✔
  • None of the above

301. Which of the following will not prevent content from appearing in search results? 

  • robots.txt
  • “NOINDEX” tag
  • .htaccess
  • setting.py✔
  • None of the above

302. What is the difference between exit rate and bounce rate? 

  • BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.✔
  • EXIT Rate is the percentage of people who leave a particular website just after visiting a single page on this and BOUNCE Rate refers to the percentage of people who leave from a particular page
  • There is no difference as both are same
  • None of the above

303. _________________ is the practice to sell a blog when it becomes famous and popular as well as driving a healthy amount of traffic. 

  • Blog Swapping
  • Blog Publishing
  • Blog Flipping✔
  • Blog Optimizatation

304. What is keyword density and what is the formula for it?

  • From SEO point of view, keyword density will definitely help your content to stand out from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.✔
  • From SEO point of view, it is service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
  • It is a method by which the user is redirected from an old page url to a new one. It is a permanent redirect and it is also useful in directing link juice to new url from old url.
  • Where competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

305. What will be the effect of the following entry in your website’s robots.txt file? User-agent: googlebot Disallow: User-agent: * Disallow: /

  • Will disallow Google bot to index the website and allow all other bots
  • Will only allow Google bot to index the website
  • Only homepage of the website will not be indexed
  • Search engine spiders can only index the homepage of a website and other folders with / will remain unreachable to bots✔

Extra Questions

Correct answers are in Bold.

1. What should be the ideal value of a Title tag of an HTML document?
Using default titles
Title that has some relation to the content
Title that effectively communicate the topic
All of the above
None of the above

2. What will happen if the title tag is too long on Google search result?
Google will show alternative
Google will show only a portion
Google will show everything
None of the above

3. Does Google always use description meta tags on the search result?
Yes
No
Neither

4. It is best to use single title tag across all of the landing pages.
True
False
Neither

5. If the title tag is too long, Google will show only a portion of it in the search result.
True
False
Neither

6. Where are the title tags displayed?
First line of the search result
Top of the browser
and B
None of the above

7. Which attributes on search results give the best summary of a landing page?
Title Tag
URL
Description Tag
All of the above
None of the above

8. What will be the action if Google finds more than one canonical tag in your webpage?
Google will consider first canonical tag only and ignore all other canonical tags
Google will ignore all canonical tags
Google will consider only last canonical tag
Google will consider the canonical tag which has shorter url than others

9. Which one of the following can be used to resolve canonical issue on a website?
301 redirection
rel=”canonical” tag
noindex meta tag in the non canonical copies
Anyone of the above
None of the above

10. Main role or responsibility of Canonical tag in SEO optimization.
Canonical tag provide clear indication to URL actually preferred
Canonical tag helps to avoid bad impact of content duplication problems
Canonical tag passes the same value as in 301 redirection (permanent 301 redirection)
All of the above

11. Keyword stuffing is
Overloading of keywords in the title tag of a webpage
Overloading of keywords in the content of a webpage
Both of the above
None of the above

12. What is keyword density and what is the formula for it?
From SEO point of view, keyword density will definitely help your content to stand out from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
From SEO point of view, it is service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
It is a method by which the user is redirected from an old page url to a new one.  It is a permanent redirect and it is also useful in directing link juice to new url from old url.
Where competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

13. ________________ measures the distance between two keywords in the text.
Keyword Density
Keyword Proximity
Keyword Stemming
Keyword Difficulty

14. Inserting numerous keywords aimed at search engines is the best practice to rank high on search result.
True
False
Neither

15. What is the use of using keyword prominence?
Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages, It depends on the availability of the word, higher the word in a page more prominence/weight it will have.
The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.
The location is also very important of placing of the keywords in the individual HTML tags.
The tags like etc. can be used to contain the keywords that can increase the results according to the user’s point of view.
All of the above

16. Which of the following is the best keyword research technique?
Use search engines and find suggested relevant keywords ?
Type the keyword in search engine and analyze the top 10 websites which ranks higher for that keyword
Try different tools for keyword research ?
All of the above

17. Which of the following is the correct formula of Keyword Density?
(total number of keywords/total number of words in your article) / 100
(total number of keywords/total number of words in your article) * 100
(total number of words in your article/total number of keywords) * 100
(total number of words in your article/total number of keywords) / 100

18. __________________ identifies how difficult it would be to rank well for a particular keyword.
Keyword Stemming
19. Keyword Difficulty
Keyword Density
Keyword Proximity

19. Which of the following is not a White hat SEO technique?
Keyword Analysis
Link Building
Backlinking
Keyword Stuffing

20. Which of the following is a white hat SEO technique?
Doorway pages
Cloaking
Link farming
Link baiting
All of the above
None of the above

21. Which of the following is the best SEO method if you want to stop search engine from indexing a web page?
Use robots.txt file(Block all robots for that page)
Use Meta robots tag (rel=”noindex,follow”) on that page
Use the META robots NOODP tag
Nofollow all links to that page

22. What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.

23. If over the time your website URL structure changes, which of the following methods will you use to not lose your website visitors?
Display a custom 404 error page
Use 301 redirection to the newer version of the page
Use meta robots tag noindex,nofollow on old pages
Block old urls using robots.txt file

24.What is the optimal HTTP status code to permanently remove a URL from Google’s index?
301
302
404
410

25. Having a custom 404 page is useful but which should you avoid?
Allowing your 404 pages to be indexed in search engines
“Not found”
Inconsistent 404 pages with the rest of your site
All of the above
None of the above

26. What is the difference between 404 not found and soft 404 errors?
In 404 server returns 200 HTTP status code while in soft 404 server returns 404 HTTP status code
In 404 server returns 404 HTTP status code while in soft 404 server returns 200 HTTP status code
In both cases server returns 404 HTTP status code
None of the above

27. It is better to show a 404 error page over sitemap page every time a user can’t find a page on your site.
True
False
Neither

28. _____________ refers to the practice of presenting different content or URLs to human users and search engines.
Hiding
Merging
Cloaking
None of the above

29. What is the best practice to use when you are using images as links?
Filling out the alt text
Writing excessive long alt text
All of the above
None of the above

30. Which of the following is true for ASO?
ASO stands for App Store Optimization
ASO is the process of improving the visibility of mobile apps on app store like Play Store or iTunes
Both of the above
None of the above

31. Which of the following is true for Astroturfing?
Participating in forum/thread discussions and use them for your own branding
Targeting many keywords in a web page
Optimizing a web page with spamming technique and then redirect it to another page
Use of FFA websites for building links

32. Which is the best practice for URL structure?
Lengthy URL with parameters and IDs
Page names like “page1.html”
Keywords stuffing
URL with words that are relevant to the content and structure

33. Which of the following is the best practice for using a heading tag?
Putting all of the page text into a heading tag
Use heading tags where it makes sense
Using heading tags only for styling text
None of the above

34. Which of the following is not an example of Engagement Metrics with relation to social media?
Likes
Retweets
Pageviews
Comments

35. Which of the following are not the best practices when writing a headline tag?
Placing text in heading tags that wouldn’t be helpful in defining the structure of the page
Using heading tags where other tags like <em> and <strong> may be more appropriate
Erratically moving from one heading tag size to another
All of the above
None of the above

36. brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm is better than brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm because?
Better organized
Better crawling by search engines
Easy and friendlier to link content
All of the above
None of the above

37. Which URL displayed on search result is best?
brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
brandonsbaseballcards.com/articles/102125.htm
brandonsbaseballcards.com/102125/articles.htm
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm

38. How can Meta Description tags help with the practice of search engine optimization?
Trick question – meta description are NOT important
They help to tell the engines which keywords are most important on your page
They will entice searchers to click on your listing(s) by serving as a copy
They are an important ranking factor in the search algorithms

39. What will be the effect of the meta tag (rel=”index, nofollow”) on a webpage?
Search engine spiders will follow only the links on that webpage
Search engine spiders will index the content of the webpage but not links available on that webpage
Search engine spiders wil index all the links and content of that webpage
None of the above

40. If your site has thousands of pages, it is best to use a single description meta tag across all of your site because it is the most feasible solution.
True
False
Neither

41. The following are best practices in quality content except one.
Fresh and Unique content
Organized around the topic
Duplicate content
All of the above
None of the above

42. Which best describe as descriptive anchor text?
“Click here”
“Page”
“Article”
All of the above
None of the above

43. The term “scrapping” in search engine optimization can be described as
Copying content from another website and publishing it on your website
Webpages containing a high quality content
Extracting content from another website just for getting information
None of the above

44. Up until October, 2016, which was the latest Google algorithm update?
Penguin 4.0
Panda 4.2
Pigeon 4.5
Hummingbird

45. Writing long anchor text, such as a sentence or paragraph is the best practice in anchor text.
True
False
Neither

46. Google analytics is a tool used for
Gathering and analyzing data about website usage
Checking index status and optimize visibility of the website
Analysis of competitor regarding keywords
For identifying html errors in the website

47. hreflang attribute is used
When you have a single language website
When your website is in Google sandbox and you want Google to reconsider it
When you have created content that is specific to local audience
When a website is targeted for different language keywords

48. Which of the following factors improves a website authority?
A website with many inbound links
Amount of quality information found on the website
A higher pagerank
All of the above

49. What is the use of <changefreq> tag in XML sitemap?
How frequently the sitemap is likely to be changed
How frequently the page is likely to be changed
How frequently the sitemap will be submitted
How frequently the new pages are likely to be added in the website

50. What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords
PPC stands for Per Pay Click. It is a form of advertising methodology in which the advertiser pays for every click on their blocks. Google uses this form of advertising in its channel of advertising called map
PPC stands for Per Payment Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called analytics
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called adsense

Have a look at the Google Adwords Test with Answers

51. Which of the following offers quality content?
Write easy-to-read text
Writing sloppy text with many spelling and grammatical mistakes
Embedding text in images
All of the above
None of the above

52. The best way for visitors having problems finding pages on your site is to visit your “XML sitemap”.
True
False
Neither

53. An XML sitemap can have maximum of
1,000 URLs
50,000 URLs
1,00,000 URLs
10,000 URLs

54. Alt text are best when it is in?
“image1.jpg”
Lengthy
Descriptive
All of the above
None of the above

55. Which of the following statement is false about X-Robots-Tag?
X-Robots-Tag can be used in site’s HTTP response using .htaccess file and httpd.conf files
X-Robots-Tag can be located anywhere inside the <body> element
Use X-Robots-Tag when use of robots meta tags is not possible
You can instruct a crawler not to index a page using X-Robots-Tag

56. Which of the following is/are not the best practice in putting a HTML sitemap and XML sitemap on your site?
Site helps ensure that search engines discover the pages on your site.
HTML sitemap with outdated links
Creating a HTML sitemap that list pages without organizing
All of the Above
B and C
None of the above

57. Which image formats are supported by most browsers?
JPEG
GIF
PNG
All of the above
None of the above

58. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (root page) as the right-most link, and list the more specific in the left most.
True
False
Neither

59. Writing a description meta tag that has no relation to the content
Using generic descriptions
Filling the description with only keywords
Copying and pasting the entire content of the document
All of the above
None of the above

60. Best practices on writing better anchor text are?
Descriptive text
Concise Text
All of the above
None of the above

61. Which type of navigation is best in improving the accessibility of your website?
Images
Text
Animations
All of the above
None of the above

62. What is disavow tool?
Tool for panda recovery
Tool for Penguin recovery
Tool for recovery from EMD Update
Tool for Link submission

63. What is the best link building strategy?
1,000 links from different niche websites
100 links from relevant websites
10 links from any high PR website
1,000 social media shares

64. What is sitemap.xml file?
It depends on the availability of the word.  The higher the word in a page the more prominence/weight it will have.
This file is an index of all the pages on your site. It’s a quick reference for search engines of content that you want indexed.
This file includes the traffic and the search results that include the body of the search to be search engine friendly.
None

66. How many disavow files are allowed for a website at one time?
1
2
3
4

67. What is the use of <changefreq> tag in an XML sitemap?
How frequently the sitemap is likely to be changed
How frequently the content of a particular page is likely to change
How frequently the sitemap will be submitted
How frequently new pages are likely to be added in the website

68. What do you call the filename that tells search engines whether they can access and therefore crawl parts of your site?
index.txt
home.txt
about.txt
robots.txt
None of the above

69. Which URL structure is considered to be the best?
www.sitename.com/category/jeans
www.sitename.com/clothes/jeans
www.sitename.com/546?id=234&cat=567
www.sitename.com/category/567/article/234

70. Which of the following will not prevent content from appearing in search results?
robots.txt
“NOINDEX” tag
.htaccess
setting.py
None of the above

71. Which tools help webmasters to have better control of how Google interacts with their website and get useful information from Google about their site?
Google’s Web Development Tools
Google’s Web Tools
Google’s Webmaster Tools
None of the above

72. What file should you create so that you can provide to bots with more information about the images found on your site?
Gallery sitemap
Photo sitemap
Image sitemap
None of the above

73. What is the difference between exit rate and bounce rate?
BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.
EXIT Rate is the percentage of people who leave a particular website just after visiting a single page on this and BOUNCE Rate refers to the percentage of people who leave from a particular page
There is no difference as both are same
None of the above

74. _________________ is the practice to sell a blog when it becomes famous and popular as well as driving a healthy amount of traffic.
Blog Swapping
Blog Publishing
Blog Flipping
Blog Optimizatation

75. Which of the following is not one of Google’s Webmaster tool services?
Receive notification of quality guideline violations and request a site reconsideration
Understand the top searches used to reach a site
Specify your preferred server
All of the above
None of the above

76. What bot does Google use for web search?
Googlerobot
Googledroid
Googlebot
None of the above

77. Which of the following can you do with Google Analytics?
Get insight into how users reach and behave on your site
Discover the most popular content on your site
Measure the impact of optimizations you make to your site
All of the above
None of the above

78. What are the conditions that the robots.txt must have for it to work properly?
This file must be named robots.txt
This file must be placed in the root directory
All of the above
None of the above

79. Which HTTP server response code indicates a page that no longer exists? (Page Not Found)
401
301
500
404

80. What is the best practice to rank high on search results in content creation?
Keyword injection aimed at search engines
Creating compelling and useful content
Copying highly relevant contents
None of the above

81. The Google My Business is a free service for commercial businesses.
True
False

82. Link building offers all of these advantages except________.
Improving search engine rankings and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically

83. Which of the following statements is NOT true?
Duplicate content affects SEO rankings
Page titles are the most important on-page element after content
The quality of the images uploaded on the website affects the SEO rankings
The website domain has no effect on the SEO rankings

84. What do you use to search for exact phrases in Google?

Hyphen (-)
Asterisk (*)
Quotation Marks (“)
Exclamation Point (!)

85. A 500 is an internal server error.
True
False

86. Which of the following actions carry a Google penalty?
Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above

87. When considering HTTP vs. HTTPS pages on a site, it’s good to have a mix of both.
True
False

88. Which of these are tools used in the auditing process?
Google Search Console
Screaming Frog
Moz
All of the above

89. Which of the following statements about RSS is/are correct?
It is a form of XML.
It stands for Really Simple Syndication.
Its main goal is to display static information.
All of the above.

90. Which of the following are requirements in a robots.txt file?
*Disallow: [URL string not to be crawled] Allow: [URL string to be crawled] Sitemap: [sitemap URL] *User-agent: [user-agent name]

91. Which of the following is a white hat SEO technique?
Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
Filling your pages with keywords, whether relevant to the page content or not.
Adding keyword-rich meta titles.
None of the above.

92. What is the most common fix for duplicate content?
Redirects
Migrating CMS platforms
Canonicals
There is no fix

93. Where are you able to submit a sitemap to Google for indexing purposes?
Google Search Console
Moz
HTML
Directly in search results

94. Which of the following are important components of technical SEO?
CPC
CRM
Usability
User testing

95. An HTML sitemap provides a list of internal links on a website accessible to users.
True
False

96. The best way to track performance for technical SEO is metadata.
True
False

97. Which of the following does Google use to display the characters of a page’s meta title?
Pixel width
Meta title character count
None of the above

98. Where does the “mobile friendliness” test live?
Google
Moz
Screaming Frog
SEMRush

99. What type of sitemap is the most important for SEO?
Mobile
XML
HTML
Image

100. What happens during Google’s indexation process?
Webpage data is saved in Google’s database for easy retrieval and ranking.
Information is gathered from other search engines.
Documents that Google has received are sorted .
Meaningful results are generated based upon the user’s search term.

101. While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?
Shows the percentage of users who entered the website and then went on to visit additional pages.
Shows the percentage of users who entered the website and then left without viewing any other page.
Shows the percentage of users who decided to go back to the source from which they found your site.
Shows the percentage of users who left your website within ten seconds of viewing the first page.

102. Which of the following statements is correct with regard to the images on a page?
Images cannot be crawled by the search engines
Important keywords related to the image should also be placed in the ALT text
Images should always be kept close to the top of a webpage
Image maps should be used while including the images

103. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
WordTracker

104. Which of the following activities could be looked down upon by Google per their quality guidelines?
Using automated website submission software
Loading pages with irrelevant links
Registering misspellings of well-known websites
All of the above

105. What is Keyword Density?
The total percentage of times a keyword appears on a web page compared to the total number of words on the page
The total number of keywords appear on the title of the content uploaded on the webpage
The name for the main word or phrase to be mentioned on a content
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

106. What is usually the most impactful landing page for an inbound link to link to on a site?
The sitemap
The contact page
The home page
The page you’d like to improve rankings for

107. Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served to users?
Coating
Foisting
Slighting
Cloaking

108. The following robots.txt meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page

110. What does the 302 server response code signify?
The page has been permanently removed
The method a visitor is using to access the file is not allowed
The page has temporarily moved
The request is too big to process

111. If a website sells links, what actions does Google recommend to avoid being penalized?
The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
Only Paid text links to nonprofit websites should be accepted
Paid links should be disclosed through the “rel=nofollow” attribute  in the hyperlink
Paid links should be disclosed through the “index=nofollow” attribute  in the hyperlink

113. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?
The frequency with which the content of the website is updated.
The number of pages containing information relevant to the site’s purpose.
The number of inbound natural links related to the site’s theme or keywords.
All of the above.

115. How are sitemaps important for the search engine optimization process?
Sitemaps help the search engine editorial staff manually review a website.
The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
Sitemaps help the Googlebot see the full scope of pages on a from the website.
None of the above.

116. Cloaking is a black hat SEO technique that involves:
Increasing the keyword density on the web pages
Hiding the keywords within the webpage
Offering a different set of web pages to the search engines
Creating multiple pages and hiding them from the website visitors

117. Which of the following statements about search engine optimization techniques is/are correct?
Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
All of the above

118. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques

119. Which of the following statements about Google Sitemap is/ are correct?
Repeated submission of the Sitemap to Google could be penalized
You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
All of the above

120. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.
True
False

121. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?
Trafficjacking
Hijacking
Blackjacking
Pagejacking

122. Are RSS/Atom feeds returned in Google’s search results?
Yes
No

123. Which of the following website design guidelines have been recommended by Google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages  9.0
All of the above

124. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?
The FAQ page for www.reddit.com
Google’s FAQ page
Pages about “help” within www.reddit.com
The request page for re-indexing of www.reddit.com

125. The process of acquiring links from other websites to your own is known as:
Link sharing
Link building
Content marketing
Hyperlinks

126. What authorizes payments for e-businesses and online retailers?
Payment gateway
Authorization code
Merchant account
None of the above

127. Which of the following statements are correct With regard to using javascript within the web pages? 

  • It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines 
  • Search engines cannot read Javascript 
  • It is a good idea to shift the Javascript into a separate file 
  • Most of the search engines are unable to read links within Javascript code 
  • Both b&c 

128. Google is more inclined towards keywords found:

  • In the beginning of title tags
  • In the middle of title tags
  • At the ending of title tags 
  • None of the above

129. What is the hreflang tag for English in England?

  • hreflang=”en-uk”
  • hreflang=”en-gb”
  • hreflang=”en-en”
  • hreflang=”en-us”

130. The May 2020 update was found to focus on E-A-T. What does this stand for?

  • Embedded-Alternate-Tags
  • Expertise Authority-Trust
  • Environmentally-Active Technology
  • Engine-Algorithm-Technology

131. Using JavaScript to implement cloaking is advisable. TRUE or FALSE

  • TRUE
  • FALSE

132. The following factor is considered to be a ranking factor in Google:

  • Ad spend
  • Web page speed
  • Company size
  • Quality score

133. Which of the following link building tactics do search engines tacitly endorse?

  •  Reciprocal link exchange programs
  •  Viral content creation & promotion
  •  Renting pages from trustworthy domains and placing links on them
  •  Buying links from link brokers & networks

134.Will I see an uplift in SEO traffic from a domain migration?

  • Not necessarily, if your domain has a penalization or poor backlink history this can be an issue.
  • Yes, definitely, Google loves fresh content and rewards it as such. 
  • No, Google knows your domain/site history, and passing that on means maintaining the legacy of issues,
  • Site History is a factor with existing and maintained websites, and their ranking strength, altering or attempting to manipulate this generally leads to penalisation.

135. If you enter Help site: www.globalguideline.com.com/seo in the Google search box, what will Google search for?

  •  It will open up the Google help pages applicable to www.globalguideline.com.com/seo
  • It will find pages about help within www.globalguideline.com.com/seo
  •  It will only find page titles about help within www.globalguideline.com.com/seo
  • It will direct you to the request page for re-indexing of www.globalguideline.com.com/seo

136. Which industries got tighter restrictions put on them with the YMYL update?

(a) Legal 

(b) Medical 

(c) Finance 

(d) All of the above are suitable options 

137. What do your impressions in search console mean? 

(a) The amount of people impressed by your website 

(b) The amount of clicks your website received 

(c) How many times your website showed for search terms in the google results 

(d) Your average position in the search results over a weekly period

138.

How many signals have google previously insinuated make up their algorithmic rules?

a) 10+

b) 50+ 

c) 200+ 

d) 250+

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