The goal of cluster analysis is

The goal of cluster analysis is

  •  To segment data so that all samples are evenly divided among the clusters.
  •  To segment data so that all categorical variables are in one cluster, and all numerical variables are in another cluster.
  •  To segment data so that differences between samples in the same cluster are maximized and differences between samples of different clusters are minimized.
  •  To segment data so that differences between samples in the same cluster are minimized and differences between samples of different clusters are maximized.

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