The report discussed in the reading successfully did the job of using data and analytics to generate the likely economic scenarios.

Professor Fader discussed “salesperson of the month.” What would he say is the best way to pick a salesperson of the month? The number of new customers brought in. The number of repeat purchases made by existing customers. The change in total customer lifetime value for that month. The number of quality referrals they generate….

Here is an example of a positioning statement for Volvo: “For upscale American families, Volvo is the family automobile that offers maximum safety.” In this example, what serves as the frame of reference for the positioning statement? Unsafe cars The claim of maximum safety Other family automobiles Upscale American families Volvos Get All Week Quiz…