Understanding the process of perception is critical to understanding branding because:
Understanding the process of perception is critical to understanding branding because:
- Brand names change people’s perceptions of products regardless of the quality of the product
- Perceptions affect subsequent behavior
- All answers are correct
- No answers are correct
- The proximity bias means that people assume that things that are close to each other must belong together
- Similarity bias means people assume that things that look alike must have the same quality
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