Understanding the process of perception is critical to understanding branding because:

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Understanding the process of perception is critical to understanding branding because:

  • Brand names change people’s perceptions of products regardless of the quality of the product
  • Perceptions affect subsequent behavior
  • All answers are correct
  • No answers are correct
  • The proximity bias means that people assume that things that are close to each other must belong together
  • Similarity bias means people assume that things that look alike must have the same quality

Get All Week Quiz Answer:

Introduction to Marketing Coursera Quiz Answer

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