What are some of the potential benefits of having a strong brand purpose? (select all that apply)

What are some of the potential benefits of having a strong brand purpose? (select all that apply)

  • It maximises shareholder value
  • It attracts and motivates talent
  • It differentiates the brand from competitors
  • It provides customer relevance

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Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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