According to the lectures, what should a company’s long-term marketing strategy be?

 According to the lectures, what should a company’s long-term marketing strategy be?

  • To be the best at one dimension and good enough at the other two dimensions (operational excellence, performance superiority, and customer intimacy).
  • To be ABOVE “fair value” on each dimension (operational excellence, performance superiority, and customer intimacy).
  • To be AT fair value (operational excellence, performance superiority, and customer intimacy).

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