According to the lectures, what should a company’s long-term marketing strategy be?

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 According to the lectures, what should a company’s long-term marketing strategy be?

  • To be the best at one dimension and good enough at the other two dimensions (operational excellence, performance superiority, and customer intimacy).
  • To be ABOVE “fair value” on each dimension (operational excellence, performance superiority, and customer intimacy).
  • To be AT fair value (operational excellence, performance superiority, and customer intimacy).

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Introduction to Marketing Coursera Quiz Answer

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Related posts:

  1. Here is an example of a positioning statement for Volvo: “For upscale American families, Volvo is the family automobile that offers maximum safety.” In this example, what serves as the frame of reference for the positioning statement?
  2. Which of the following is NOT an element of the marketing mix?
  3. As the US has become more health conscious, we have seen many fast food chains like McDonalds and Burger King introduce healthier offerings like grilled chicken and salad options. This is an example of what course concept?
  4. When Steve Jobs updated his company name from Apple Computer to Apple in 2007, which part of the brand positioning was he changing?

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