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Which concept refers to the alignment between business and brand? (select only one)

Which concept refers to the alignment between business and brand? (select only one)

  • Brand hypocrisy
  • Brand authenticity
  • Brand equity
  • Brand integrity
  • Brand differentiation

Get All Week Quiz Answer:

Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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