Which of the following are included in the 7 M’s of developing a Communication Plan?

Which of the following are included in the 7 M’s of developing a Communication Plan? (Select all that apply):

  • Money: How much do we need to spend?
  • Message Content/Design: What should we tell them and how?
  • Markets: Who should we talk to?
  • Mass: How large should the plan be?
  • Media Strategy: How do we reach them?

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