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Which of the following are true? (select all that are true)

Which of the following are true? (select all that are true)

  • The 6As process of internal brand engagement is more similar to the sales funnel than the customer-consumer journey
  • Employees who are brand antagonists tend to have high levels of organisational engagement
  • Companies who are leaders at organisational change set more concrete goals for behaviours than change laggards
  • Companies who are leaders at organisational change have more top-down managerial pressure than change laggards
  • Companies who are leaders at organisational change set more precise goals for results than change laggards
  • Companies who are leaders at organisational change have more defined roles and responsibilities than change laggards
  • Keystone habits are those that have the highest barriers to adoption

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Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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