Which of the following is NOT a true statement about the Key Principles of Media Planning?

Which of the following is NOT a true statement about the Key Principles of Media Planning?

  • The campaign must win awards in order to succeed
  • The campaign mentions the brand name
  • The campaign can show the product in use
  • The campaign should state the positives of the product/service
  • The campaign must avoid unpleasant connections with your product

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