Which of the following is NOT TRUE about the Generation Y cohort?

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Which of the following is NOT TRUE about the Generation Y cohort?

  • They are independent and don’t depend on social networking to connect with other members of their cohort.
  • They account for 30% of the population.
  • They were born between 1977 and and 1997.
  • They appreciate free content, access to wireless internet, and customization.

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Introduction to Marketing Coursera Quiz Answer

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  1. Here is an example of a positioning statement for Volvo: “For upscale American families, Volvo is the family automobile that offers maximum safety.” In this example, what serves as the frame of reference for the positioning statement?
  2. Which of the following is NOT an element of the marketing mix?
  3. As the US has become more health conscious, we have seen many fast food chains like McDonalds and Burger King introduce healthier offerings like grilled chicken and salad options. This is an example of what course concept?
  4. When Steve Jobs updated his company name from Apple Computer to Apple in 2007, which part of the brand positioning was he changing?

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