Which of these best describes the “brand image”? (select only one)

Which of these best describes the “brand image”? (select only one)

  • What people think and feel with respect to a brand
  • The name, logo, and other visual or non-visual aspects associated with a particular brand
  • Those valued associations that are unique to a brand and set it apart from the competition
  • The strategic design of a differentiated customer value proposition

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Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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