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Which of these dimensions are traditionally used to assess “brand health”? (select all that apply)

Which of these dimensions are traditionally used to assess “brand health”? (select all that apply)

  • Brand loyalty levels
  • How employees feel about the brand
  • Brand advertising share of voice
  • The level of brand awareness
  • The perceived performance of the brand
  • Brand investment levels
  • Customer purchasing of the brand
  • The profitability of the brand

Get All Week Quiz Answer:

Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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