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Which of these factors is NOT a cause for brands to coordinate their strategy globally? (select only one)

Which of these factors is NOT a cause for brands to coordinate their strategy globally? (select only one)

  • The ‘not-invented-here’ syndrome
  • Economies of scale
  • Converging consumer needs
  • Hyper-connected customers

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Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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