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Which of these forces increase the need to align business, brand, and behavior? (select only one)

Which of these forces increase the need to align business, brand, and behavior? (select only one)

  • The customer-consumer journey is for a consumer product or service rather than a business-to-business one
  • The customer-consumer journey cuts across business silos
  • The customer-consumer journey involves several decision makers
  • The customer-consumer journey is for a high-involvement product or service e.g. like buying a car or taking out a mortgage

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Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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