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Which one of these concepts most closely corresponds to ‘brand differentiation’ (select only one)

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Which one of these concepts most closely corresponds to ‘brand differentiation’ (select only one)

  • Customer value proposition
  • Brand purpose
  • Brand image
  • Competitive advantage

Get All Week Quiz Answer:

Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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  1. Which of these were mentioned as being drivers of value creation? (select all that apply)
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  3. The complementary approach discussed in this MOOC urges brands to focus more on which of the following? (select all that apply)
  4. Why does the complementary approach discussed in this MOOC extend beyond marketing and into functional areas such as human resources, operations, and finance? (select all that apply)

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