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Why does the complementary approach discussed in this MOOC extend beyond marketing and into functional areas such as human resources, operations, and finance? (select all that apply)

Why does the complementary approach discussed in this MOOC extend beyond marketing and into functional areas such as human resources, operations, and finance? (select all that apply)

  • These functional areas are internal customers who also experience the brand
  • Brand investments come at the expense of investments in other functional areas
  • People across the organisation need to deliver on the brand promise
  • The customer journey cuts across business processes

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Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer [Updated Answers‼️] 2021

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